nayuki
China’s ‘Little Happiness’: Why Brands Should Be Wary Of Toxic Positivity
Faced with economic uncertainty, younger Chinese consumers are tired of being told by brands to “cheer up,” and seek realism and relatability instead. Read More
Is Hit C-Drama ‘A Dream of Splendor’ Brands’ Golden Ticket?
Local brands are rushing to join hands with China’s hit series of the year, A Dream of Splendor. Will C-drama IP collaboration be the new marketing craze? Read More
