nationalism
Why ANTA Brought Home Gold at the Olympics
Official sportswear partner of the 2022 Winter Olympics, ANTA Sports, has been thrust into the global spotlight. But there are other reasons for its boom. Read More
Guochao’s Rising Prices Open a Door For Global Luxury Brands in China
Rising interest in domestic labels should concern luxury brands that have seen China become crucially important over the past two COVID-defined years. Read More
Chinese Skincare Brand Accuses Chanel of Unfair Competition
Chanel has been outed for unfair practices by the local skincare label Lin Qingxuan. But will Chinese consumers look beyond nationalism this time? Read More
Where Does Evergrande’s Default Leave Luxury?
The real estate empire Evergrande has officially defaulted and is now facing 367 claims totaling 84 billion RMB. So what happens next? Read More
How Luxury Brands Can Succeed in China Post-COVID-19
COVID-19 has created societal challenges, but it has also been a golden opportunity for some. We look at five changes shaping luxury post-pandemic. Read More
What Brands Need to Know About China’s Patriotic Perfume Boom
Young Chinese aren’t just looking for novelty perfumes; they also crave scents and imagery that evoke a sense of their Chinese identities. Read More
China Patriotism Could Launch Anta Sales Past adidas
Chinese sportswear titan Anta Sports could soon surpass the value of its international rival adidas because of rising patriotic spending in China. Read More
5 Risks That Could Derail China’s Luxury Market
China might seem like the answer for luxury growth, but there are risks in the medium term that could derail this burgeoning luxury market. Read More
How Luxury Brands Prosper From China’s Scary C-pop Fans
C-pop stars have taken over luxury campaigns thanks to young China’s surging purchasing power. But how can brands avoid the pitfalls of these fan economies? Read More
Why China’s Hanfu Trend Won’t Cool Down
Young Chinese have elevated traditional Hanfu dress from a niche hobby to a consumer market of 400 million people. But can brands tap into this trend? Read More
