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Why China’s Young Consumers Love Brand Collaborations
China’s Gen Z and millennial consumers seek novel products that stand out from the crowd, fueling a rapidly evolving culture of innovative “mega-collaborations” between brands. Read More
A Tale of Two Millennials: India and China
Despite their similarities, India and China’s millennials have evolved in markedly different ways, and there are key differences between the two markets. Read More
5 Surprising Facts on the Consumption Habits of China’s Post-00s Generation
A study of 15,000 Chinese born after 2000 finds them eager to connect with their peers and pursue meaningful goals. They are less interested in foreign brands, naked materialism, and… Read More
Wise Up: The Big Mistakes Luxury Brands Are Making With China’s Gen Z
China's Generation Z is remarkably different from the previous generation. These are the mistakes luxury marketers keep making when targeting this group. Read More
