national geographic
Behind Perfect Diary’s Winning Cultural Collaboration Strategy
Perfect Diary is known for a nimble digital footprint — capturing Millennial and Gen Z hearts in the frenetic four years since launching. Read More
Can Fashion Brands Make Green Products Interesting to Chinese Consumers?
There are many ways for businesses to talk green, but what really sticks with consumers? Brands are torn about how much to disclose about their initiatives. Read More
Crowds Flock To Terra Cotta Warrior Exhibition In Washington D.C.
China's Terra Cotta Army, discovered near Xi'an, Shaanxi Province in 1974, is one of the country's most iconic archaeological finds, a symbol of its ancient imperial past. Recently, an exhibition of around 30 of the more than 8,000 estimated warriors opened in Washington D.C. at the National Geographic Museum. Read More
