national geographic
The Best C-Beauty Campaigns for CNY
Jing Daily looks at five brilliant CNY campaigns from C-beauty brands and how these local names market for this traditional festival with modern twists. Read More
Behind Perfect Diary’s Winning Cultural Collaboration Strategy
Perfect Diary is known for a nimble digital footprint — capturing Millennial and Gen Z hearts in the frenetic four years since launching. Read More
Can Fashion Brands Make Green Products Interesting to Chinese Consumers?
There are many ways for businesses to talk green, but what really sticks with consumers? Brands are torn about how much to disclose about their initiatives. Read More
Crowds Flock To Terra Cotta Warrior Exhibition In Washington D.C.
China's Terra Cotta Army, discovered near Xi'an, Shaanxi Province in 1974, is one of the country's most iconic archaeological finds, a symbol of its ancient imperial past. Recently, an exhibition… Read More
