NARS

Shiseido Company, Limited’s 2020 first quarter earnings follow the trend that China’s market is the first to bounce back. Read More

While the government is making efforts to move away from animal testing, it will take some time to get the technology and awareness up to speed. Read More

A big trend this year is that more male-centric brands participated in White Day campaigns to persuade female consumers to treat their partners. Read More

Shiseido Travel Retail marked a major milestone last week with the unveiling of its new global headquarters in Singapore. Read More

The data intelligence key opinion leader (KOL) marketing agency ParkLu picked five outstanding Chinese KOL marketing case studies from 2018. Read More

Controversial marketing mistakes in the Chinese market keep high-level executives at international luxury brands awake at night. Read More

From Kris Wu to Jackson Wang, many of China's online youngsters are rabidly loyal to their chosen idols. So what happens to the brands when their ambassadors mess up? Read More

NARS Cosmetics got caught up after inviting a Taiwanese celebrity infamous for a 2014 drug bust to its recent new product launch. Read More

Today on social media, Chinese consumers are raving about high-end cosmetics brand Nars' new sexually-themed line, which was unveiled at the opening of the brand's Shanghai store. Read More

Today on social media, Chinese consumers are talking about Nars's upcoming Shanghai store and brand ambassador Liu Yifei's badminton photos. Read More