NARS
Luxury Brands Bet on White Valentine’s Day to Boost Men’s Product Sales
A big trend this year is that more male-centric brands participated in White Day campaigns to persuade female consumers to treat their partners. Read More
Shiseido Travel Retail Gets Future-Ready With New Global Headquarters: Interview
Shiseido Travel Retail marked a major milestone last week with the unveiling of its new global headquarters in Singapore. Read More
5 Chinese KOL Marketing Case Studies from 2018
The data intelligence key opinion leader (KOL) marketing agency ParkLu picked five outstanding Chinese KOL marketing case studies from 2018. Read More
The 8 Controversies That Shook China’s Luxury Industry in 2018
Controversial marketing mistakes in the Chinese market keep high-level executives at international luxury brands awake at night. Read More
Here’s The 7 Bad Boys of China’s Luxury Brands
From Kris Wu to Jackson Wang, many of China's online youngsters are rabidly loyal to their chosen idols. So what happens to the brands when their ambassadors mess up? Read More
Nars Cosmetics Faces PR Nightmare in China After Hosting Weed-Smoking Celeb
NARS Cosmetics got caught up after inviting a Taiwanese celebrity infamous for a 2014 drug bust to its recent new product launch. Read More
Cosmetics Brand Nars Creates Online Frenzy in China with Unveiling of ‘Orgasm’ Line
Today on social media, Chinese consumers are raving about high-end cosmetics brand Nars' new sexually-themed line, which was unveiled at the opening of the brand's Shanghai store. Read More
Trending in China: People Are Wild for Tissot Brand Ambassador Liu Yifei’s Badminton Photos
Today on social media, Chinese consumers are talking about Nars's upcoming Shanghai store and brand ambassador Liu Yifei's badminton photos. Read More
NARS Announces Expansion Into China Despite Criticism for Testing on Animals
High-end cosmetics brand NARS, with its parent company Shiseido, announced that it will be entering the China market in September with four physical stores. Read More
