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Givenchy’s Beauty House Taps Into Roblox’s Metaversal Goldmine
Givenchy Parfums is the latest brand to join the Roblox residency hype. But why is luxury so infatuated with gaming platforms? Read More
How Did ‘Lip Mud’ Become China’s New Beauty Obsession?
China’s growing group of beauty junkies is always looking for a new hot product, and lip mud has become their latest obsession. Read More
Will Luxury Hold Bilibili’s Sexism To Account?
Bilibili is being called out by netizens for propagating sexist content. Why aren’t international fashion brands taking a stand? Read More
Wuhan’s K11 Mall Confirms the City’s Untapped Luxury Potential
Ever since Louis Vuitton’s recent traveling exhibition, See LV, launched in Wuhan, global luxury brands have begun to recognize the potential in China’s other first-tier cities. Read More
Will Makeup Catch Up With Skincare in Post-Pandemic China?
Skincare remained more resilient than makeup products during China’s lockdown. Now that people are back on the streets, is this going to change soon? Read More
Shiseido’s 2020 First Quarter Earnings Look to China for Future Results
Shiseido Company, Limited’s 2020 first quarter earnings follow the trend that China’s market is the first to bounce back. Read More
Animal Testing for Imported Cosmetics – What’s New This Year?
While the government is making efforts to move away from animal testing, it will take some time to get the technology and awareness up to speed. Read More
Luxury Brands Bet on White Valentine’s Day to Boost Men’s Product Sales
A big trend this year is that more male-centric brands participated in White Day campaigns to persuade female consumers to treat their partners. Read More
Shiseido Travel Retail Gets Future-Ready With New Global Headquarters: Interview
Shiseido Travel Retail marked a major milestone last week with the unveiling of its new global headquarters in Singapore. Read More
5 Chinese KOL Marketing Case Studies from 2018
The data intelligence key opinion leader (KOL) marketing agency ParkLu picked five outstanding Chinese KOL marketing case studies from 2018. Read More
