multimedia
Luxury Brands Are Beginning to Embrace WeChat’s New Multimedia Moments Ads
Chanel, Miu Miu, and YSL are among the brands trying out WeChat's upgraded Moments advertising platform, which provides luxury labels with a new toolkit for marketing to Chinese consumers. Read More
Persol Taps Chinese Video Artist Yi Zhou For “8 Days” Campaign
Shanghai- and Paris-based Chinese multimedia artist Yi Zhou, whose work was seen last year as part of Phillip Lim's “4 X 3.1" project, recently linked up with another big name,… Read More
