multimedia

Chanel, Miu Miu, and YSL are among the brands trying out WeChat's upgraded Moments advertising platform, which provides luxury labels with a new toolkit for marketing to Chinese consumers. Read More

Shanghai- and Paris-based Chinese multimedia artist Yi Zhou, whose work was seen last year as part of Phillip Lim's “4 X 3.1" project, recently linked up with another big name, Persol, creating a short film for the luxury eyewear brand's "8 Days of Persol" ad campaign. Read More