multi-brand boutique
Retail ‘Just Needs to be Refreshed’: How Design Store Artemis Reaches China’s Young Trendsetters
New Beijing multi-brand lifestyle boutique Artemis uses events and F&B to feed young shoppers' increasing desire for well-rounded experiences. Read More
Wuhao Curates Innovative Fashion Experience for Beijing’s Trendsetters
Founded five years ago by two French fashionistas in a Beijing hutong, curated shop Wuhao has been on the front lines of Chinese shoppers' growing taste for niche styles. Read More
Rising Stars On China’s Retail Scene: Homegrown Multi-Brand Stores
As Chinese consumers' interest in niche labels takes off, the mainland is seeing a boom in local multi-brand boutiques. Read More
China’s Fashion-Forward Embrace “Low-Key Luxury” Eyewear
A population of well over 1.3 billion, one of the world's fastest-growing luxury markets, and a well-publicized "myopia epidemic": for high-end eyewear brands and designers, China looks like a slam dunk. Read More
Jing Picks: Shanghai-via-Beijing Indie Style Mecca, Triple-Major
Following in the pioneering footsteps of Dong Liang, fellow Beijing-based indie fashion boutique Triple-Major (previously) has staked out its own bit of the Shanghai market with its cozy second location. Read More
Fashion (In The) Capital: JOYCE Launches Second Beijing Location
Coming one year after the launch of its first Beijing flagship store at China World Mall, Hong Kong fashion powerhouse JOYCE recently launched its second location in the Chinese capital at Shin Kong Place. Read More
As China’s Luxury Market Evolves, Who’s Winning And Who’s Losing?
Though China's red-hot luxury market has slowed from high growth-rate estimates in the range of 35 to 40 percent in 2011 to anywhere from 13 to 18 percent this year, the effect of this muted slowdown has been far from uniform for major brands. Read More
J. Crew’s China Adventure Set To Kick Off In Hong Kong
After months of planning and anticipation, American retailer J. Crew’s long-awaited Autumn/Winter 2012 expansion in partnership with Hong Kong's Lane Crawford is finally set to launch. Read More
Shanghai Scene: Avant-Garde Boutique ALTER Celebrates Second Anniversary
Overseen by specially made scarecrow mannequins, fashion lovers in Shanghai recently packed into the independent multi-brand boutique Alter to celebrate the store's second anniversary. Read More
Fashion Off The Beaten Path: Shanghai Indie Boutique “B.Y.”
Offering hand-picked collections and designers not readily available in China, multi-brand boutiques cater to a niche shopper with a more discriminating and knowledgeable understanding of the global fashion scene, rather than the logo-saturated mass-market consumer. Read More
