mulberry
Niche French Brands Take a Bet on JD.com’s TopLife
Perrin Paris and Cha Ling are two of the smaller brands to join TopLife this early in its development. What motivated the decision? Read More
How Luxury Brands Sell and Celebrate Chinese New Year Online
Which brands’ Chinese New Year digital campaigns are strongest this year? We ranked 10 of the biggest. Read More
Mulberry Banks on Yang Mi’s Star Power as It Expands in China
After forming Mulberry Asia, the London-based brand is leveraging the online influence of major Chinese celebrities to help drive luxury consumers to its new stores. Read More
35 Luxury Gifts to Celebrate the Year of the Monkey
The year of the monkey is upon us, which means that global luxury brands are taking the opportunity to court Chinese shoppers with curated primate-themed collections. Read More
WeChat Case Study: Mulberry Gets Lovestruck Fans to Go the Distance for Qixi Campaign
The British brand's new WeChat campaign for China's Qixi Festival aims to connect Chinese customers across the globe with an O2O promotion. Read More
Celebrate Chinese New Year in Style: Jing Daily’s Year of the Sheep Luxury Gift Guide
Whether they feature the sheep, goat, or ram, luxury items created especially for Chinese New Year are abundant in 2015. Read More
WeChat Luxury Case Study: Mulberry Brings Bond Street To Life On Chinese Mobile Screens
The leather goods brands uses 360-degree shoppable image technology to highlight its British brand heritage to Chinese customers. Read More
Mulberry Steps Up Its Digital Game In China With New WeChat Account
As WeChat's ubiquity in China becomes impossible to ignore, the British luxury leather brand joins a growing number of high-end labels launching new accounts. Read More
Mulberry Stages Comeback Bid With China In Sights
"The Chinese consumer has a powerful, global impact," says CEO Bruno Guillon in an interview with Jing Daily on how China factors into the brand's rebound strategy. Read More
UK’s China Visa Change ‘Welcome Development’ For Luxury Retailers
Luxury brands are happy that the UK is finally loosening visa restrictions for Chinese visitors, but still hope for more alignment with the Schengen Area in the future. Read More
