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Niche French Brands Take a Bet on JD.com’s TopLife
Perrin Paris and Cha Ling are two of the smaller brands to join TopLife this early in its development. What motivated the decision? Read MoreHow Luxury Brands Sell and Celebrate Chinese New Year Online
Which brands’ Chinese New Year digital campaigns are strongest this year? We ranked 10 of the biggest. Read MoreMulberry Banks on Yang Mi’s Star Power as It Expands in China
After forming Mulberry Asia, the London-based brand is leveraging the online influence of major Chinese celebrities to help drive luxury consumers to its new stores. Read More35 Luxury Gifts to Celebrate the Year of the Monkey
The year of the monkey is upon us, which means that global luxury brands are taking the opportunity to court Chinese shoppers with curated primate-themed collections. Read MoreWeChat Case Study: Mulberry Gets Lovestruck Fans to Go the Distance for Qixi Campaign
The British brand's new WeChat campaign for China's Qixi Festival aims to connect Chinese customers across the globe with an O2O promotion. Read MoreCelebrate Chinese New Year in Style: Jing Daily’s Year of the Sheep Luxury Gift Guide
Whether they feature the sheep, goat, or ram, luxury items created especially for Chinese New Year are abundant in 2015. Read MoreWeChat Luxury Case Study: Mulberry Brings Bond Street To Life On Chinese Mobile Screens
The leather goods brands uses 360-degree shoppable image technology to highlight its British brand heritage to Chinese customers. Read MoreMulberry Steps Up Its Digital Game In China With New WeChat Account
As WeChat's ubiquity in China becomes impossible to ignore, the British luxury leather brand joins a growing number of high-end labels launching new accounts. Read MoreMulberry Stages Comeback Bid With China In Sights
"The Chinese consumer has a powerful, global impact," says CEO Bruno Guillon in an interview with Jing Daily on how China factors into the brand's rebound strategy. Read MoreUK’s China Visa Change ‘Welcome Development’ For Luxury Retailers
Luxury brands are happy that the UK is finally loosening visa restrictions for Chinese visitors, but still hope for more alignment with the Schengen Area in the future. Read More