mulberry
How Price Hikes Help Chanel Maintain Its Allure
Chanel has rolled out its third price hike of the year, raising the cost of its most iconic bags in a bid to bolster exclusivity. Will it work? Read MoreTo Reach Chinese Big Spenders, Luxury Brands Should Open Their Vaults
Archive collections are becoming a popular way for brands to surprise and delight an easily bored, e-commerce reliant global consumer base. Read MoreRichard Malone and the Magic of Mulberry Collabs
To celebrate its 50th anniversary, Mulberry asked Richard Malone and other young designers to explore what sustainable craft means to them. Read MoreBrand-Owned Resale Could Finally “Close the Loop” for Luxury
Although it currently accounts for less than 10 percent of the total luxury market, resale is perhaps the most important trend reshaping the industry. Read MoreMulberry’s New Marketing Approach in China Might Not Be Enough
The British luxury brand Mulberry announced that it had chosen the agency ForwardPMX to lead a new “performance marketing program” in China. Read MoreMulberry Implements Global Pricing Alignment
Mulberry recently announced the launch of a global pricing alignment strategy, which will ensure global customers enjoy the same price whenever they shop. Read MoreWe Pick the 7 Cutest (and Smartest) ‘Year of the Pig’ WeChat Campaigns
Many luxury brands are channeling this year’s charming zodiac character (the pig) to create a wealth of different motifs, hoping to bring lots of Chinese holiday spirit to consumers. Read MoreChinese Titan Tencent Plays an Aggressive New Game: Luxury
Here is how Tencent is vying for the attention of international luxury brands and relying on them to bounce back from the current downward trend. Read MoreLuxury Brands Doubled Down on Singles’ Day, and Succeeded
As Singles’ Day has evolved and the Chinese luxury market has bloomed, the presence of, and approach taken by luxury brands have changed significantly. Read MoreJD.com Shakes Up Management Team in Push Toward High-end Fashion
Hu Shengli successfully grew JD.com's dominance in the sale of electronics online. What can he accomplish as head of fashion? Read More