mulberry
To Reach Chinese Big Spenders, Luxury Brands Should Open Their Vaults
Archive collections are becoming a popular way for brands to surprise and delight an easily bored, e-commerce reliant global consumer base. Read More
Richard Malone and the Magic of Mulberry Collabs
To celebrate its 50th anniversary, Mulberry asked Richard Malone and other young designers to explore what sustainable craft means to them. Read More
Brand-Owned Resale Could Finally “Close the Loop” for Luxury
Although it currently accounts for less than 10 percent of the total luxury market, resale is perhaps the most important trend reshaping the industry. Read More
Mulberry’s New Marketing Approach in China Might Not Be Enough
The British luxury brand Mulberry announced that it had chosen the agency ForwardPMX to lead a new “performance marketing program” in China. Read More
Mulberry Implements Global Pricing Alignment
Mulberry recently announced the launch of a global pricing alignment strategy, which will ensure global customers enjoy the same price whenever they shop. Read More
We Pick the 7 Cutest (and Smartest) ‘Year of the Pig’ WeChat Campaigns
Many luxury brands are channeling this year’s charming zodiac character (the pig) to create a wealth of different motifs, hoping to bring lots of Chinese holiday spirit to consumers. Read More
Chinese Titan Tencent Plays an Aggressive New Game: Luxury
Here is how Tencent is vying for the attention of international luxury brands and relying on them to bounce back from the current downward trend. Read More
Luxury Brands Doubled Down on Singles’ Day, and Succeeded
As Singles’ Day has evolved and the Chinese luxury market has bloomed, the presence of, and approach taken by luxury brands have changed significantly. Read More
JD.com Shakes Up Management Team in Push Toward High-end Fashion
Hu Shengli successfully grew JD.com's dominance in the sale of electronics online. What can he accomplish as head of fashion? Read More
Niche French Brands Take a Bet on JD.com’s TopLife
Perrin Paris and Cha Ling are two of the smaller brands to join TopLife this early in its development. What motivated the decision? Read More
