mulberry

The British luxury brand Mulberry announced that it had chosen the agency ForwardPMX to lead a new “performance marketing program” in China. Read More

Mulberry recently announced the launch of a global pricing alignment strategy, which will ensure global customers enjoy the same price whenever they shop. Read More

Many luxury brands are channeling this year’s charming zodiac character (the pig) to create a wealth of different motifs, hoping to bring lots of Chinese holiday spirit to consumers. Read More

Here is how Tencent is vying for the attention of international luxury brands and relying on them to bounce back from the current downward trend. Read More

As Singles’ Day has evolved and the Chinese luxury market has bloomed, the presence of, and approach taken by luxury brands have changed significantly. Read More

Hu Shengli successfully grew JD.com's dominance in the sale of electronics online. What can he accomplish as head of fashion? Read More

Perrin Paris and Cha Ling are two of the smaller brands to join TopLife this early in its development. What motivated the decision? Read More

Which brands’ Chinese New Year digital campaigns are strongest this year? We ranked 10 of the biggest. Read More

After forming Mulberry Asia, the London-based brand is leveraging the online influence of major Chinese celebrities to help drive luxury consumers to its new stores. Read More

The year of the monkey is upon us, which means that global luxury brands are taking the opportunity to court Chinese shoppers with curated primate-themed collections. Read More