mr. bags
Importing the Catwalk: How High-End Fashion Shows Came to China
Chinese customers and influencers have rapidly become front-row denizens at fashion shows, with a dedicated staff pampering them. Read More
How Brands Are Missing Opportunities with Wealthy Chinese: Ruder Finn/CSG Report
Jing Daily had a deep conversation with Ruder Finn and Consumer Search Group on what are missing opportunities for luxury brands in 2019. Read More
Navigating Luxury In China: Advice From The Front Line
Fashion marketing experts share insightful learnings from a recent event discussing the luxury market in China. Read More
The Hot Chinese Blogger Playbook: Winning Over Fans
Many bloggers have garnered the trust of million fans over the years, and those fans have become the secret ingredient to their success. Read More
Will Chinese Buyers Accept Valextra’s Bold Answer to Logomania?
Valextra, dubbed the “Italian Hermès” by Chinese bloggers, intends to make a splash during Milan Fashion Week by debuting their #NoLogoMyLogo campaign. Read More
NYFW Winners & Losers, the China Perspective
Here is our look, from the China perspective, of who won and lost the Spring/Summer 2019 New York Fashion Week. Read More
A Hit Chinese TV Show Ignites Heritage Luxury
The show’s accurate historical reference, high-level craftsmanship, and the use of precious material helped to define a new level of ‘Chinese luxury’ for audiences while exposing Chinese heritage style to a… Read More
The 6 Male Instagram Stars Taking China by Storm
Here are the top Chinese teen heartthrobs that you need to start following on Instagram. Read More
Mr. Bags x Longchamp: How to Make 5 Million RMB in Just Two Hours
From choosing the right spokesperson to pinpointing demand, building a successful capsule launch with a celebrity blogger is all about creating a “fantasy” for their fans. Read More
Givenchy WeChat Store Launches
The French luxury powerhouse Givenchy has tapped into the selling power of WeChat by establishing an online boutique store on May 15. Read More
