mr. bags
Why Influencer Collaborations in China Work
Brands leading the way in influencer collaboration range from huge international companies to upstart labels, but they each have their strong points. Read More
After Landing Louis Vuitton, Can Little Red Book Attract More Big Luxury Brands?
Louis Vuitton debuted on Little Red Book earlier this month, becoming the first luxury brand to launch a page on this popular social shopping platform. Read More
In the Name of Love: How These 6 Luxury Brands Capture Consumers’ Hearts in 520 Holiday
In China, May 20 is now a special time for expressing love, and an important gift-giving holiday, here are how luxury brands monetize on this opportunity. Read More
How Luxury Brands Take Chinese Consumers Cruising in New York
Cruise show has evolved into a competitive sport for fashion brands to present over-the-top experiences, commercially-accessible pieces in exotic locations. Read More
In a Bid for Even More Fans, Mr. Bags Launches a New WeChat Account, More Video
Here is how Mr. Bags, China's top luxury handbag influencer, evolves his content strategy in a highly competitive influencer market. Read More
4 Key Takeaways from McKinsey’s Chinese Luxury Consumers 2019 Report
China's luxury spending sees no sign of cooling down in the coming years, according to McKinsey & Company's latest China luxury report. Read More
Brands Shouldn’t Ignore the Influence of Instagram in China
When it comes to marketing to Chinese luxury consumers, could Instagram influencers give Weibo KOLs a run for their money? Read More
Luxury Brands Bet on White Valentine’s Day to Boost Men’s Product Sales
A big trend this year is that more male-centric brands participated in White Day campaigns to persuade female consumers to treat their partners. Read More
The Value of Being Different: Lessons from Hermès and Icicle
Luxury brands need to break the mold in order to succeed in China. Here's how brands like Hermès and Icicle have found success in the market. Read More
The Art of Content and Commerce in China
In partnership with Farfetch, Jing Daily's second CEO breakfast series discussed the future of content and commerce in China. Read More
