mr. bags
One Second Wonder: Mr. Bags x Qeelin Sells Out Immediately
Netting over half a million RMB in a second, the brand’s collaboration with the fashion KOL has again shown the enduring power of Chinese influencers. Read More
Kim, Kate, Paris: Harnessing Global Celebrity Power At Milan Fashion Week
Milan Fashion Week harnessed the power of mega influencers as only Italy’s fashion houses know best. But how did the tactic fare in China? Read More
Chinese KOLs Return To Milan Fashion Week
China’s influencers have finally made it back to Milan's live schedule. Though still only a handful, their presence will be a relief for European labels. Read More
Are KOL Collaborations Still Important For Luxury Brands In China?
Chinese brands like Perfect Diary are riding the wave of nationalism and fostering relationships with KOLs to stand out in a cut-throat retail market. Read More
KOLs Are Dead. Long Live the Virtual Influencer
With consumers tiring of cut-and-paste KOL campaigns, the age of the virtual influencer is here — and it's reaping big creative rewards. Read More
The Limits of Luxury Livestreaming
A year of COVID-fueled lockdowns led to the use of livestreaming to reach Chinese consumers, but luxury brands must do it right. Read More
Is Mixing & Matching the New Code of Luxury?
Despite their varying motivations for buying luxury brands, Chinese consumers love to mix and match labels and styles, creating a new market space. Read More
Milan Is In The Mood For Fashion
This season’s Jing Daily Fashion Week Score moves to Milan, where we will analyze the brands and designers who best engaged with online Chinese audiences. Read More
Bally’s Strategy Drives Growth In China Despite COVID-19
Increasing integrated shopping experiences is key to luxury fashion brand Bally’s China strategy. Jing Daily spoke to its CEO about this retail market. Read More
Why Qeelin x Mr. Bags’ Bracelet Collab Sold Out In 1 Second
By flexing its cultural advantage as a Chinese luxury brand, Qeelin sold out 100 sets of its Mr. Bags jewelry collaboration in one second. Read More
