mr.bag
Meet Xie Yinglan, China’s Godmother of Fashion Bloggers
Xie was there when the influencer economy took off in China, and despite its constant evolution, she continues to manage many of the most renowned fashion bloggers. Read More
China’s “Water Army” Far Outnumbers US-Manufactured Followers
Social media sites in China have three times as many bots per active user as Twitter. Influencers, brands, and the sites themselves are all complicit in the deception. Read More
Luxury Brands Underestimate WeChat’s Importance Offline
From overseas Chinese New Year promotions to flash sales, brands are finding innovative ways to use WeChat to drive customers into stores—and there’s room for improvement. Read More
Longchamp Teams Up With Mr. Bags on Global “Year of the Dog” Collection
The most sought after fashion blogger in China is giving the French accessories label both market insights and greater reach ahead of a holiday many Western brands get wrong. Read More
Why “Made for China” Doesn’t Work For Luxury Brands
When a foreign brand designs products intended to resonate with Chinese consumers they are at risk of losing their attraction as a foreign brand. Read More
5 WeChat Sales Campaign Ideas for Fashion and Cosmetics Brands That Get Results
Here is a summary of 5 sales campaign ideas for fashion and cosmetics brands who target customers in mainland China and get results primarily on WeChat. Read More
Fendi, the ‘Incremental Innovator,’ to Focus Digital Marketing Efforts on China
Fendi's chief executive, Pietro Beccari, reveals in an interview how influencers and digital marketing have given the brand new appeal to young audiences. Read More
China Saves Tod’s Sales for the First Half of 2017
China is the only region that showed positive growth, according to a report by Italian brand Tod's, which now has to figure out how to tap its potential. Read More
Givenchy Wins on Gogoboi’s New E-Commerce Channel
Givenchy became the first luxury brand to sell products on Chinese KOL Gogoboi's own e-commerce channel; and it was a hit with fans. Read More
