mother’s day
A Cheatsheet To China’s Retail Festivals, Part 2
Here's the second part of the definitive guide to China’s lucrative retail opportunities. Do you know your Mid-Autumn Festival from your Lunar New Year? Read More
3 Homegrown Brands That Won Mother’s Day
The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms. Read More
How Brands Celebrated Mother’s Day in China
Many luxury brands chose to skip over Mother’s Day in favor of gearing up for China’s 520 Valentine’s Day. But is this a mistake? Read More
Bvlgari Taps Into China’s Thirst For Art
The Social Edition is our weekly series highlighting luxury initiatives in China’s social media landscape, including WeChat, Weibo, Tmall, Douyin, and beyond. Read More
Digital Watch: How Chinese Millennials & Gen Zers are Re-connecting with Their Elders
Recent trends on Chinese social media networks are showing a strong desire from both children and elders to reconnect and share more with each other. Read More
Luxury Brands Inspire “Mom-me” Fashion on Mother’s Day
This year, we’ve noticed brands offering a diverse range of items and they’ve also linked to e-commerce mobile sits for a speedy checkout. Read More
Rose to the Occasion: The Blooming Flower Businesses Wooing China’s Luxury Consumers
Chinese consumers’ appreciation for the high-end floral industry shows no signs of wilting. Read More
10 Luxury Brands Share the Digital Love This Mother’s Day
Many luxury brands have launched specially-designed Mother's Day campaigns for the Chinese market on social media as more consumers celebrate the holiday. Read More
10 Great Luxury WeChat Campaigns to Honor Mom This Mother’s Day
Many high-end brands have launched specially-designed Mother's Day campaigns for the Chinese market on social media as more consumers celebrate the holiday. Read More
Swarovski Launches WeChat Mini Program for Mother’s Day Campaign
Swarovski is the first watch and jewelry brand to leverage mini programs to innovate on social commerce, highlighting their recent Mother’s Day campaign. Read More
