moschino
Luxury Marketing in 2021 Will Look (and Feel) a Lot More Animated
If there’s one trend that has exploded and become ubiquitous across consumer segments over the past few years, it’s the influence of video games and the cartoon-ification of marketing. As… Read More
Luxury Brands Use Video Games to Speak to China’s Millennials
Luxury heritage brands from around the world are embracing gaming platforms to attract more digital-savvy Chinese millennial and Gen-Z consumers. Read More
Valextra Taps into Design and Architecture to Attract Chinese Consumers
Jing Daily talks with Valextra CEO Sara Ferrero on their retail approach, working with KOLs, and what’s next for the stately Italian luxury brand in China. Read More
Chinese Whispers: Moschino Inks Deal with JD.com, and More
The Italian luxury fashion brand Moschino widened its e-commerce reach in China by officially launching on JD.com, the country's second-largest e-commerce platform. Read More
Luxury Brands Doubled Down on Singles’ Day, and Succeeded
As Singles’ Day has evolved and the Chinese luxury market has bloomed, the presence of, and approach taken by luxury brands have changed significantly. Read More
Alibaba Comes out on Top with 34 Percent Rise in Tmall Sales
Attempts to lure luxury brands appear to be working, as Alibaba surges past competitors in quarterly results. Read More
China’s Short-Sighted Youngsters Are Raising Demand for Luxury Eyewear
More than 80 percent of 20-22 year olds in China have myopia, owing to an excessive use of phones and screens. For luxury eyewear brands, this means big business. Read More
The High-end Mall Set to Transform Beijing’s Oldest Shopping District
High profile Beijing shopping area Wangfujing has an image problem. WF Central from Hongkong Land hopes to change a place better known for its tourist traps and decades-old department stores. Read More
What Impact Will Chinese Sharing Luxury Apps Have on Luxury Brands?
Luxury sharing apps have sprung up in China riding on the country's fever of the sharing economy, but the sustainability of this business model is debatable. Read More
Yoox China x Naomi Campbell: Fashion With A Cause
To commemorate its launch in China, Milan-based designer discount e-commerce site Yoox recently teamed up with British supermodel Naomi Campbell and her not-for-profit charitable initiative, Fashion for Relief. Read More
