moschino
Are Tech Accessories Luxury’s Next Big Opportunity?
Phone cases have become an important way for younger consumers to express themselves. It’s only a matter of time before luxury brands jump into the market. Read More
Making Subculture Into Culture: Why Luxury Loves Anime
Why the likes of Gucci and Loewe are turning to anime and manga to make luxury wares into instant collectibles. Read More
Who’s Courting China at Milan Fashion Week?
Milan is the next stop for The Jing Daily Fashion Week. From Gucci to Bottega Veneta, the Italian capital’s schedule was in full swing. Read More
Moschino Bets Big on China
Moschino has signed a letter of intent to take over the management of its stores in Mainland China from local partners. So what comes next? Read More
Should Luxury Hop on the China-Chic Trend?
Chinese Gen Zers are shifting more toward wearing a China-Chic style because it gives them a sense of confidence. But could luxury brands market them? Read More
Luxury Marketing in 2021 Will Look (and Feel) a Lot More Animated
If there’s one trend that has exploded and become ubiquitous across consumer segments over the past few years, it’s the influence of video games and the cartoon-ification of marketing. As… Read More
Luxury Brands Use Video Games to Speak to China’s Millennials
Luxury heritage brands from around the world are embracing gaming platforms to attract more digital-savvy Chinese millennial and Gen-Z consumers. Read More
Valextra Taps into Design and Architecture to Attract Chinese Consumers
Jing Daily talks with Valextra CEO Sara Ferrero on their retail approach, working with KOLs, and what’s next for the stately Italian luxury brand in China. Read More
Chinese Whispers: Moschino Inks Deal with JD.com, and More
The Italian luxury fashion brand Moschino widened its e-commerce reach in China by officially launching on JD.com, the country's second-largest e-commerce platform. Read More
Luxury Brands Doubled Down on Singles’ Day, and Succeeded
As Singles’ Day has evolved and the Chinese luxury market has bloomed, the presence of, and approach taken by luxury brands have changed significantly. Read More
