mooncakes
Luxury Thinks Beyond Mooncakes For Mid-Autumn Festival Celebration
Luxury brands rolled out playful concepts for their Mid-Autumn Festival gifts this year, rather than merely packaging mooncakes with extravagant boxes. Read More
6 Luxury Mooncake Gift Boxes Winning Over Shoppers This Mid-Autumn Festival
This year, luxury brands are making useful and sustainable mooncake tributes for the Mid-Autumn Festival, and we're showing you the best six. Read More
Why Mid-Autumn Festival Is China’s Fashion-Food Moment
With this year’s Mid-Autumn Festival arriving in two weeks, what global brands have collaborated with local partners on holiday mooncakes? Read More
Luxury Mooncake Gift Boxes: Winners & Losers
To celebrate this year’s Mid-Autumn Festival, many Western luxury brands have created their own specially designed mooncake gift boxes for valued customers. Read More
Here’s What Mooncakes Tell Us About Millennial Trends in China This Year
Twenty-something fans of the Mid-Autumn Festival mooncakes might be hard pressed to find more traditional flavors as hotel chefs and brand marketers go for the wow factor. Read More
China’s Health and Wellness Craze Fuels Demand for Low-Cal Mooncakes
China's fitness fiends are increasingly seeking out healthier versions of the Mid-Autumn Festival treat. Read More
China’s Young Foodies are Over the Moon for Artisanal Mooncakes
Vegan ingredients, gelato, and flavors like elderberry and grapefruit are some ways in which lifestyle brands are giving traditional mooncakes a trendy twist for the upcoming Mid-Autumn Festival. Read More
China’s Masstige Market Heats Up As Luxury Cools
Although growth was slow in China's luxury market this year, "accessible" luxury still managed to sell. Read More
The Peninsula Taps Into Tradition With Global Mid-Autumn Celebrations
For the first time ever, the hotel's pastry-like mooncakes are making their way to the United States as it makes stronger efforts to promote its Chinese heritage. Read More
