mooncake

With so much competition in China's luxury market, brands had to get creative with their campaigns this year. Here are our picks for the top ones of 2019. Read More

Luxury mooncake makers are rushing to outdo each other with exotic fillings this Mid-Autumn Festival as the market becomes more about flavor and less about graft. Read More

As China's anti-graft campaign continues, high-end mooncakes are becoming increasingly low-key to appeal to a new base of buyers for this Mid-Autumn Festival. Read More

While the Chinese government aims to crack down on graft associated with extravagant mooncakes, strong Mid-Autumn Festival sales are still expected for cakes aimed at individual buyers. Read More

As everyone from mooncake manufacturers to the world's top luxury brands knows, gifting culture in China is a complex yet critical part of maintaining both business and personal relationships. Read More

With the Mid-Autumn Festival approaching, it's about that time for people to start stocking up on mooncakes, the dense lotus seed paste-filled confections traditionally meted out to friends and family in elaborate packages. Read More

Amid concerns in China about the rising price of mooncakes, the Shanghai World Expo will host a number of special events to commemorate the Mid-Autumn Festival, coinciding this week with the expo's Macau Day. Read More

With prices for mooncakes with exotic fillings like abalone skyrocketing this year, and unclear safety and price standards in place, some in China are worried that we might be seeing something of a "mooncake bubble" forming. Read More