mooncake
Chinese Regulators Say No To Luxury Mooncakes
Chinese regulators are cracking down on overpriced mooncakes. With the Mid-Autumn Festival around the corner, how will this affect luxury brands? Read More
How Has Shang Xia x Pop Mart Collab Tapped Blind Box Economy?
The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms. Read More
Top 5 Luxury Brand Campaigns in 2019
With so much competition in China's luxury market, brands had to get creative with their campaigns this year. Here are our picks for the top ones of 2019. Read More
China’s Luxury Mooncake Market Shifts Focus from Corrupt Officials to Indulgent Foodies
Luxury mooncake makers are rushing to outdo each other with exotic fillings this Mid-Autumn Festival as the market becomes more about flavor and less about graft. Read More
China’s High-End Mooncakes Muted for Mid-Autumn Festival
As China's anti-graft campaign continues, high-end mooncakes are becoming increasingly low-key to appeal to a new base of buyers for this Mid-Autumn Festival. Read More
China’s ‘Mooncake Austerity’ Leaves Mid-Tier Sales Intact
While the Chinese government aims to crack down on graft associated with extravagant mooncakes, strong Mid-Autumn Festival sales are still expected for cakes aimed at individual buyers. Read More
Gift-Giving In China, Done Right (Infographic)
As everyone from mooncake manufacturers to the world's top luxury brands knows, gifting culture in China is a complex yet critical part of maintaining both business and personal relationships. Read More
Hong Kong Lifestyle Brand G.O.D. Puts The “Moon” In Mooncakes
With the Mid-Autumn Festival approaching, it's about that time for people to start stocking up on mooncakes, the dense lotus seed paste-filled confections traditionally meted out to friends and family… Read More
Mid-Autumn Festival Events Held At World Expo
Amid concerns in China about the rising price of mooncakes, the Shanghai World Expo will host a number of special events to commemorate the Mid-Autumn Festival, coinciding this week with… Read More-
Is A High-End “Mooncake Bubble” Forming In China?
With prices for mooncakes with exotic fillings like abalone skyrocketing this year, and unclear safety and price standards in place, some in China are worried that we might be seeing… Read More
