montblanc
A Day in the Shopping Life of a Young Affluent Chinese Man
We spent the day shopping with Fred, an affluent Chinese man who needed some fashion advice, to better understand the shopping habits of other men like him. Read More
How These 5 Luxury Brands Stepped into the Smartwatch World
Here are five smartwatches that show how luxury brands are putting their own spin on the product to make it stand out in the market. Read More
10 Great Luxury WeChat Campaigns for Father’s Day in China
Among the many Father's Day WeChat campaigns by luxury brands for Chinese consumers, here are the ones we liked the best. Read More
6 of the Most Controversial Luxury Collaborations With Chinese Celebrities
While luxury brands often collaborate with Chinese celebrities, here are six partnerships that caught our attention for having stirred up controversy. Read More
From Mini Apps to KOLs: 6 Effective Luxury Marketing Campaigns on WeChat
Chanel is bringing WeChat followers to a pop-up store in Shanghai, while Mei.com is using fashion influencers to dish out style tips. Read More
Chinese Celebrities and Influencers Draw in Audiences for Luxury Watch Brands at SIHH 2017
Luxury watch brands that showcased their latest novelties at SIHH collaborated with Chinese celebrities to get maximum exposure with a Chinese audience. Read More
How China’s E-Commerce Giants Are Catering to Online Shoppers at Every Step
A new study tests Burberry's website, JD.com, and other e-commerce platforms for how in tempo they are with online purchasing behaviors in China. Read More
WeChat Campaign Spotlight: Montblanc Gives Chinese Fans a Digital History Lesson
In an elaborately designed digital campaign, luxury pen maker Montblanc tests the tastes of its WeChat followers with an interactive post on the Rouge et Noir heritage fountain pen. Read More
WeChat Case Study: Montblanc Taps Into Chinese Astrology With ‘Moon Phase’ Campaign
The watch and writing instruments brand recognizes the importance of moon cycles in Chinese culture with a new campaign to promote its watches with moon phase complication features. Read More
Montblanc WeChat Campaign Ranks Users’ ‘Big Boss’ Potential
Montblanc's first integrated WeChat campaign asks Chinese fans to rate whether others have what it takes to be a "big boss." Read More
