montblanc
The Next Frontier: Selling Luxury Through Virtual Love Partners?
Young adults in China are enjoying unorthodox relationships with virtual romantic partners. But could this trend have any implications for luxury? Read More
Does CIIE Offer Western Luxury Brands A Short Cut To The China Market?
The China International Import Expo is a unique trade fair in luxury where China’s local government officials replace the usual buyers at brand booths. Read More
LVMH Legal Battle With Tiffany’s Ends With Discounted Sale
The legal battle over LVMH’s bid to buyout Tiffany & Co. has ended. Now the conglomerate can compete with its primary luxury jewelry challenger, Richemont. Read More
What is Streetwear’s Next Phase in China?
We visited the biggest streetwear show in China and spoke with industry veterans to discover how streetwear in China is taking on a life of its own. Read More
Is China Future Fertile Ground for Celebrity “Disgrace Insurance”?
SpottedRisk offers “disgrace insurance” for Western entertainment companies and commercial brands. Will this ever catch on in China? Read More
Dunhill Set to Expand in China Travel Retail Market
Richemont-owned luxury brand Alfred Dunhill is primed for expansion in the Asia Pacific travel retail market. Read More
How Should Luxury Brands Represent Masculinity in China?
Luxury brands have been widely using “Little Fresh Meat” to rejuvenate their brand images as well as attract their legions of fans. Read More
Tod’s Made a Killing from Mr. Bags Collaboration, Racking up over 4.7 Million RMB
In the latest collaboration with Mr. Bags, Tod’s sold out 320 "Unicorn D Styling" limited-edition handbags, garnering approximately 4.77 million RMB in sales. Read More
Here’s How Burberry, MCM, Montblanc Celebrated Children’s Day in China
Children’s Day may be less known in the West, but it's a popular one in China. Read below to find out how Burberry, MCM, and Montblanc celebrated the holiday. Read More
What Chinese Investors Don’t Get When Buying European Luxury Brands
Leveraging and maintaining prestige is something that requires a special combination of long-term vision, passion, integrity, and the strength not to compromise the brand vision. Read More
