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Luxury Hyper-Segmentation: Avoiding The Ubiquity Trap
Luxury giants face the paradox of trying to sell what is supposed to be exclusive; hyper-segmentation and renewed scarcity are the answer. Read MoreWhat Margaret Zhang’s Vogue Hire Says About Fashion Media In China
Margaret Zhang will replace Angelica Cheung as the editor-in-chief of Vogue China. What does this move represent for the fashion industry? Read MoreMoncler Looks to ‘New Luxury’ in 2021
The luxury puffer jacket maker reported revenues of 1.4 billion euros in 2020 and and 675.3 million euros in Q4, beating analyst expectations. Read MoreCan Luxury’s Turn To Sustainable Finance Make A Difference?
With the rise of ESG investments, luxury companies have rushed to launch sustainability-linked bonds and loans. But will they help climate change? Read MoreThe Luxury Brand Playbook for 2021: Copying What Works in China
The marketing approach for 2021 will be to do globally what worked in China last year, from embracing content commerce to investing in livestreaming. Read MoreCan Luxury Tap Into China’s Hottest New Trend—Skiing?
From Dior and Moncler’s new ski collections to Anta Group and Fosun’s strategic investments, China’s booming ski market has created opportunities for luxury brands. Read MorePredictions For The Chinese Luxury Market In 2021
Mainland China’s luxury consumers are more integral to luxury than ever. With that, here are Jing Daily’s predictions for the 2021 Chinese luxury market. Read MoreThe Top 5 Luxury Brand Campaigns of 2020
This year, online-to-offline campaigns became standard for luxury brands in post-pandemic China, and Jing Daily has picked its top five for 2020. Read MoreDespite COVID-19, Beijing SKP, China’s Top Shopping Mall, Records Strong Growth
Beijing SKP achieved double-digit sales growth in 2020, though its offline retail was disrupted by the COVID-19 pandemic. Read MoreValentino Shows A New Inclusivity With Landmark Museum Show
On the evening of December 18, an interactive, themed exhibition titled VALENTINO RE-SIGNIFY kicked off at the Shanghai Museum of Contemporary Art. Read More