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Should Luxury Brands Be Excited About Tencent’s Advertising Claims?
Tencent’s ad chief says it’s planning to grow its social advertising business to better target consumers on Moments, but one marketing expert says high-end brands are better off with a more “artisanal” approach. Read More
5 WeChat Sales Campaign Ideas for Fashion and Cosmetics Brands That Get Results
Here is a summary of 5 sales campaign ideas for fashion and cosmetics brands who target customers in mainland China and get results primarily on WeChat. Read More
Tencent’s Online Ad Revenues Soar as WeChat Claims Nearly 1 Billion Users
As China's leading social media platform makes gains on ads, WeChat is working to create more sophisticated marketing tools for brands. Read More
6 Ways Luxury Brands Use WeChat for Marketing Campaigns in China
From O2O and KOLs, to gamification and Moments ads, here's how luxury brands are using WeChat to reach China's digital natives. Read More
Luxury Brands Are Beginning to Embrace WeChat’s New Multimedia Moments Ads
Chanel, Miu Miu, and YSL are among the brands trying out WeChat's upgraded Moments advertising platform, which provides luxury labels with a new toolkit for marketing to Chinese consumers. Read More
