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moments ad

  • Should Luxury Brands Be Excited About Tencent’s Advertising Claims?

    Jessica Rapp  |   Share
    Tencent’s ad chief says it’s planning to grow its social advertising business to better target consumers on Moments, but one marketing expert says high-end brands are better off with a… Read More
  • Marketing

    5 WeChat Sales Campaign Ideas for Fashion and Cosmetics Brands That Get Results

    Jackie Chen  |   Share
    Here is a summary of 5 sales campaign ideas for fashion and cosmetics brands who target customers in mainland China and get results primarily on WeChat. Read More
  • Tencent’s Online Ad Revenues Soar as WeChat Claims Nearly 1 Billion Users

    Jessica Rapp  |   Share
    As China's leading social media platform makes gains on ads, WeChat is working to create more sophisticated marketing tools for brands. Read More
  • Marketing

    6 Ways Luxury Brands Use WeChat for Marketing Campaigns in China

    Yiling Pan  |   Share
    From O2O and KOLs, to gamification and Moments ads, here's how luxury brands are using WeChat to reach China's digital natives. Read More
  • Marketing

    Luxury Brands Are Beginning to Embrace WeChat’s New Multimedia Moments Ads

    Yiling Pan  |   Share
    Chanel, Miu Miu, and YSL are among the brands trying out WeChat's upgraded Moments advertising platform, which provides luxury labels with a new toolkit for marketing to Chinese consumers. Read More

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Jing Daily KraneShares China Global Luxury Index

Track the global market performance of the luxury sector in China. With current news updates, share prices, and stock market data based on Chinese consumer interest, this index monitors the overall health within the market.

Daily Returns: 05/31/2023

Index LevelDaily Change% Change
257.28-$6.30-2.39%
LVMHKeringRichemont
-$2.17-$0.29-$0.27
View Index

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