mogujie
Video is the Next Frontier for China E-Commerce
Video platforms such as Douyin are selling Taobao products, while WeChat and Little Red Book are getting into the mix by testing e-commerce functions. Read More
Xiaohongshu Dips Into E-commerce Livestreaming
Xiaohongshu has begun testing a new live streaming feature, becoming the latest platform to join the e-commerce live streaming trend. Read More
How Vipshop’s WeChat E-Commerce Mini-Program Added Users but Not Revenue
Vipshop has managed to increase its user growth at a time when the vast majority of e-commerce sites are struggling to reach new users. Read More
5 WeChat Sales Campaign Ideas for Fashion and Cosmetics Brands That Get Results
Here is a summary of 5 sales campaign ideas for fashion and cosmetics brands who target customers in mainland China and get results primarily on WeChat. Read More
5 Must-Know Facts About The Habits Of China’s Luxury E-Commerce Shoppers
From mobile shopping to key opinion leaders, a new survey studies how, where, and why Chinese consumers buy luxury online. Read More
Shanghai Tang Previews New Collection On Pinterest
Though China has no shortage of Pinterest clones, from Mogujie to Meilishuo and Fa Xian, the Richemont-owned, Hong Kong-based brand Shanghai Tang decided to go with the original to preview… Read More
Social Shopping Trends In China Influencing US Startups
We hear (and write) a lot about what's happening in China's booming yet contentious e-commerce market, but one story that's flown largely under the radar is how trends in China… Read More
Capture China’s Consumers, Capture China’s Women
Chinese women hold the buying power in the households, and Chinese girls have the buying power over their parents and boyfriends. Read More
