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Three Problems Overhanging Luxury Giant LVMH: Morgan Stanley
Yiling Pan | Share
Ahead of LVMH's 2018 full-year results release, investment bank Morgan Stanley published a report analyzing the company's three downside risks. Read More
Food, Wine, & Spirits
Going Local and Artsy: Hennessy’s Inspiration for Chinese New Year
Yiling Pan | Share
In collaboration with Chinese artist Zhang Guangyu, Hennessy has launched a nationwide, multichannel marketing campaign to welcome the Year of the Pig. Read More
Food, Wine, & Spirits
Exclusive: LVMH-owned Hennessy Signs New Deal with Alibaba
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LVMH-owned cognac house Moët Hennessy deepens its collaboration with Alibaba's B2C marketplace Tmall through signing a memorandum of understanding. Read More
Food, Wine, & Spirits
Hennessy’s Strategy to Lure Cognac Drinkers Back to the Table
Ruonan Zheng | Share
Hennessy shared their plan with Jing Daily, which involved establishing their brand in the south, then gaining more of a share in the greater Shanghai region, and then moving on to northern cities like Beijing and western cities like Chengdu. Read More