Moët Hennessy Diageo
Three Problems Overhanging Luxury Giant LVMH: Morgan Stanley
Ahead of LVMH's 2018 full-year results release, investment bank Morgan Stanley published a report analyzing the company's three downside risks. Read More
Going Local and Artsy: Hennessy’s Inspiration for Chinese New Year
In collaboration with Chinese artist Zhang Guangyu, Hennessy has launched a nationwide, multichannel marketing campaign to welcome the Year of the Pig. Read More
Exclusive: LVMH-owned Hennessy Signs New Deal with Alibaba
LVMH-owned cognac house Moët Hennessy deepens its collaboration with Alibaba's B2C marketplace Tmall through signing a memorandum of understanding. Read More
Hennessy’s Strategy to Lure Cognac Drinkers Back to the Table
Hennessy shared their plan with Jing Daily, which involved establishing their brand in the south, then gaining more of a share in the greater Shanghai region, and then moving on to northern cities like Beijing and western cities like Chengdu. Read More
