moet & chandon
Fan Bingbing’s Potent ‘Star Effect’ Worth $74 Million On Taobao
The actress's skyrocketing fame has made her a lucrative brand ambassador for many luxury labels. Read More
Move Over, Oscars: Golden Horse Glamour Brings Branding Opportunities
The world's largest Chinese-language film awards show is happening this Saturday, and luxury brands such as Piaget have taken advantage of the event's marketing potential. Read More
Moët & Chandon Transforms Crayfish Boat Into ‘Ice Impérial Yacht’
The French champagne bottler brings its bubbly to the high seas with a Hong Kong party boat. Read More
China: This Week In Digital Luxury Marketing
A roundup of new and ongoing digital campaigns launched by luxury brands in China through March 17, 2013, featuring Alexander Wang, Louis Vuitton, and Moët & Chandon. Read More
There Are Plenty Of Reasons Why Champagne’s Falling Flat In China
Most likely, China's indifference to sparkling wines to date is due less to poor marketing and more to the fact that the majority of wine is consumed for business rather… Read More
China’s Thirst For Cognac & Whisky Boosts Pernod Ricard
Though demand for fine wine, whisky, vodka and even craft beer continues to climb among China's expanding middle class, cognac remains the preferred tipple for many of the country's wealthier,… Read More-
Moët & Chandon’s “Spirit Of 1743” To Make China Debut
This September, the LVMH-owned champagne brand Moët & Chandon will kick off a host of events in China, leading up to a Great Wall fly-by of the cork-shaped "Spirit of… Read More
