mo&co
How This Chinese Brand Leveraged Looney Tunes for Digital Success
We analyze digital brand campaigns from Cartier, Acqua di Parma, and MO&Co. Read More
How These 6 Brands Looked Beyond Love This Valentine’s Day
For luxury brands this year, Valentine’s Day marketing campaigns mainly used a soft power approach due to the ongoing Covid-19 crisis. Read More
Will Chinese Fashion Conglomerates Ever Win in the West?
As the economy slows down in China, local Chinese brands look beyond their borders for ways to expand. Read More
R3 December List: What Mo&Co.’s New Local Brand Ambassador Says about the Rise of Chinese Brands
As Chinese fashion makers and consumers gain confidence; many opt-outs of having a Western ambassador to validate their brands. Read More
What Brands Should Have Learned About China in 2019
Here are the most important market trends from China this past year, despite an economic slowdown, Hong Kong protests, and the U.S.-China trade war. Read More
Chinese Whispers: Mo&Co. Parent Company Exits Hong Kong Market Temporarily & More
Like EPO fashion group, many brands are taking a wait-and-see approach until the end of the year to renegotiate retail spaces or close down in Hong Kong. Read More
How China Giant MO&Co. Is Breaking into the U.K. Fashion Market
As Chinese fashion brand MO&Co. moves into the London market, it has set its sights on succeeding where other Chinese brands have failed. Read More
