mobile

China's high-earning urban professionals are ready to travel and spend on luxury—and brands need to be ready to reach them on the platforms where they're most active. Read More

As the mobile payment race heats up in China, the e-commerce giant embraces cutting-edge biometric technology to attract smartphone users. Read More

From video sites to Instagram competitors, global luxury brands have been branching out to a number of rising Chinese social media sites. Read More

From mobile search engines to robotics, a recent tech conference in Beijing covered the most important mobile innovations taking shape in China this year. Read More

A new report finds that 78 percent of Chinese consumers are willing to click on smartphone ads, which means that mobile marketing should be a key component of any brand's China strategy. Read More

Despite the rapidly growing importance of mobile technology in China, many brands have been slow to adapt their marketing strategies to the new business environment. Read More

As countries all over the world search for new ways to attract moneyed Chinese tourists, the French Embassy in China plans to reach them on their mobile devices. Read More

A new study of the year's top Chinese consumer trends finds that the rise of individualism, work-life balance, and mobile can't be ignored when it comes to a strong China marketing strategy. Read More

A new survey finds that Chinese consumers are shopping online more frequently than those from any other country, and using their mobile devices to do it. Read More

While a strong digital strategy is a key factor for beauty brand success in China, a new report finds that many major companies are still behind the tech curve. Read More