mobile
How To Reach China’s Young HENRYs Through Social Marketing
China's high-earning urban professionals are ready to travel and spend on luxury—and brands need to be ready to reach them on the platforms where they're most active. Read More
Touch Of Genius: Alibaba Unveils Fingerprint Payment Technology On Huawei Smartphone
As the mobile payment race heats up in China, the e-commerce giant embraces cutting-edge biometric technology to attract smartphone users. Read More
Beyond Weibo And WeChat: 4 Chinese Social Platforms With Big Luxury Potential
From video sites to Instagram competitors, global luxury brands have been branching out to a number of rising Chinese social media sites. Read More
8 Top Mobile Trends To Watch In China For 2014
From mobile search engines to robotics, a recent tech conference in Beijing covered the most important mobile innovations taking shape in China this year. Read More
5 Key Ways To Get Mobile Marketing Right In China
A new report finds that 78 percent of Chinese consumers are willing to click on smartphone ads, which means that mobile marketing should be a key component of any brand's… Read More
Why Brands Need To Catch Up With Mobile Marketing In China
Despite the rapidly growing importance of mobile technology in China, many brands have been slow to adapt their marketing strategies to the new business environment. Read More
WeChat Offers France Direct Line To Mobile-Savvy Chinese Tourists
As countries all over the world search for new ways to attract moneyed Chinese tourists, the French Embassy in China plans to reach them on their mobile devices. Read More
9 Key Ways Chinese Consumer Habits Are Rapidly Changing Right Before Our Eyes
A new study of the year's top Chinese consumer trends finds that the rise of individualism, work-life balance, and mobile can't be ignored when it comes to a strong China… Read More
China’s Mobile-Focused Consumers Lead The Way In E-Commerce Market
A new survey finds that Chinese consumers are shopping online more frequently than those from any other country, and using their mobile devices to do it. Read More
5 Vital Ways Beauty Brands Can Break Ahead In China’s Digital Landscape
While a strong digital strategy is a key factor for beauty brand success in China, a new report finds that many major companies are still behind the tech curve. Read More
