mobile
More Chinese Travelers Are Talking About Accessible Luxury on ‘Little Red Book’
One of China's most popular user-generated cross-border apps, Little Red Book is helping Chinese shoppers abroad track down their favorite affordable luxury brands. Read More
4 Things Cross-Border Mobile Marketers Should Know About Chinese Travelers
A new report on mobile advertising in Asia breaks down where China's tech-savvy tourists are headed and the best way to reach them when they get there. Read More
Weibo’s Comeback Lures Luxury Brands
While WeChat is still a coveted marketing tool, high-end brands haven't abandoned Weibo's growing audience. Read More
What Singles’ Day Tells Us About the State of Chinese Travel
What does China's Singles’ Day, the record-breaking 24-hour shopping bonanza, tell us about trends and tendencies in global Chinese travel? Read More
VR is the New Reality for China’s Online Shopping Portals
E-commerce, luxury, and fashion companies embrace virtual reality (VR) to connect with Chinese consumers. Read More
Survey: Mobile Payments Become Ubiquitous for China’s Tech-Savvy Shoppers
A new Nielsen survey finds that a staggering 99 percent of China's online shoppers now use mobile payment. Read More
Lane Crawford Joyce Group Company Walton Brown to Launch New Social M-Commerce Platform in China
Called MyMM.com, the new fashion shopping platform slated for 2017 is set to help the group cash in on China's social m-commerce boom. Read More
Fashion App Lawo Takes Celebrity Styling ‘to the Masses’
With a direct line to top fashion experts, Lawo aims to make curated resources and professional styling advice more accessible to China's aspiring fashionistas. Read More
With 92% of Luxury Brands on WeChat, Here’s How They Can Step up Their Game
While the luxury industry has seen the value of engaging consumers on WeChat, many brands have the opportunity to dramatically expand the technical features of their accounts. Read More
China’s Digital Luxury Leaders for 2016: Chow Tai Fook and Burberry Lead the Pack
A new report by L2 ranks 107 global luxury brands for their digital prowess in the China market. Read More
