mobile marketing
How China’s Rich Use Mobile to Boost Their Individualism
A new Emerging Insider survey reveals how buying habits among China’s affluent are shaped by their embrace of individualism. Read More
Event Watch | China Connect Paris
From April 6 to 7, China Connect will bring tech and digital marketing professionals together to share and explore how brands can use online tools to woo Chinese m-commerce consumers. Read More
3 Key Ways Luxury Brands Can Harness the Power of Social CRM in China
With the rise of 1:1 social communication through WeChat in China, luxury brands have an unprecedented opportunity to raise the caliber of their customer relationship management strategy. Read More
5 Key Ways To Get Mobile Marketing Right In China
A new report finds that 78 percent of Chinese consumers are willing to click on smartphone ads, which means that mobile marketing should be a key component of any brand's… Read More
Why Brands Need To Catch Up With Mobile Marketing In China
Despite the rapidly growing importance of mobile technology in China, many brands have been slow to adapt their marketing strategies to the new business environment. Read More
How WeChat’s 600 Million Users Spell Out Big Profits For Brands
The top Chinese mobile messaging app just hit a stunning 600 million users, and they can now use its payment system for online purchases. Read More
From Follower To Member: The New Chinese Revolution In CRM And Mobile Marketing
In Western countries, online traffic is moving from Web and PC’s to mobile while, in Asia, consumer and tech entrepreneurs have leapfrogged directly into mobile, creating popular apps like WeChat,… Read More
2013 Outlook: Premium Brands In China Can’t Ignore WeChat
For premium brands, mobile is now the key to reaching China's tech-savvy, young consumer: not only to boost CRM and brand awareness and develop O2O strategies, but also to create… Read More
