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Paying Tribute to China: How Western Brands Can Avoid Cultural Insensitivity
Taking a retrospective look at China-themed marketing tributes from foreign brands, here are three things we have learned. Read More
Some Luxury Brands’ WeChat Services Aren’t Quite Luxurious
Real-time one-on-one WeChat customer service for 10 luxury brands that ranked top on digital fluency is not provided, based on our research. Read More
8 High-End Shopping Malls Sought Out by Luxury Brands in China
Here are 8 upscale department stores in China and how they have embraced the "New Retail" business model to connect online sales to their offline business. Read More
The Winners and Losers in Luxury WeChat Campaigns This Week, August 4
We pick the top winners and losers in luxury brand WeChat campaigns from this week based on pageviews, originality, and the level of engagement. Read More
