Miuccia Prada
What the Pandemic Taught Prada About the Future of Fashion
In a world first, Prada, under the direction of Raf Simons and Miuccia Prada, presented their new collection simultaneously in Milan and Shanghai. Read MoreDior Doubles Down on Shanghai
Dior's Pre-Fall 2021 Women's Collection will be staged in Shanghai on April 12, with more luxury brands likely to follow it in the future. Read MoreHow Are Luxury Brands Juggling the Paradox of Exclusivity and Inclusivity?
In a world pushing for greater inclusivity, luxury’s focus is on the stories brands can tell and the experiences they can offer. Read MorePrada Stays Confident Despite A Rough First Half
Though net revenues fell by 40 percent during the first half of 2020, Prada had recorded high double-digit sales growth in China since April. Read MoreHow Did Chinese Consumers React to Raf Simons Joining Prada
Fashion insiders and netizens reacted positively. However, this doesn’t diminish the barrier that lays ahead for Prada, especially in China. Read More