miu miu

Chinese consumers’ appreciation for the high-end floral industry shows no signs of wilting. Read More

We round up the top WeChat campaigns from luxury fashion brands over the past month, including efforts from YSL, Hermès, Fendi, and Miu Miu. Read More

Adding e-commerce is integral to Prada’s evolving strategy as it tries to recover from declining profits in recent years. But will the new online store be enough? Read More

WeChat has begun offering brands an ad bidding feature on its mini program app, but will the ads boost sales for luxury brands when mini program itself has yet to catch on? Read More

This nifty chart explains the hierarchy of luxury brands through a comparison that almost everyone in China understands deeply: classroom culture. Read More

We handpick the top winners and losers in luxury brand WeChat campaigns from this week based on pageviews, originality, and the level of engagement. Read More

Chanel, Miu Miu, and YSL are among the brands trying out WeChat's upgraded Moments advertising platform, which provides luxury labels with a new toolkit for marketing to Chinese consumers. Read More

Despite mainland China's ongoing anti-corruption campaign, the Italian label's new financial report blames slowing Asia growth on Hong Kong. Read More

Prada looks to second-tier cities to keep up the double-digit China growth recently reported in its first-quarter financial report. Read More

At last weekend's Met Gala, Chinese stars invited by Lane Crawford showed off styles from both established and up-and-coming designers. Read More