miu miu
Decoding 2023’s Balletcore Aesthetic Trending On Chinese Social Media
Ballerina-inspired lifestyle aesthetics are taking over global social media. How is this phenomenon influencing China’s fashion lovers? Read More
Chinese New Year 2023: Which Leading Luxury Brand Campaigns Are Winning The Year Of The Rabbit
The luxury sector in China may be on track for recovery in 2023. We take a look at how brands are celebrating the promising start of a new year. Read More
SKP Chengdu Ushers In A New Era Of The Chinese Luxury Mall
SKP Chengdu, Asia’s largest sunken-style luxury mall, has opened its doors in the Sichuan capital — attracting visitors from all over the country. What makes it so unique? Read More
Miu Miu Tells Women’s Tales In Chengdu
Miu Miu presented a physical screening of its ongoing Women's Tales project in Chengdu last week, solidying its status as "Brand of the Year in Fashion." Read More
Jing Daily’s Guide To Luxury At Paris Fashion Week
How does China feel about traveling back in time to the year 2000? Jing Daily examines the trends and brands that dominated Paris Fashion Week. Read More
Miu Miu Wants to Build the Next ‘It’ Bag
Miu Miu launched its first advertising campaign centered around a handbag, leveraging the clout of 19 female celebrities. How did it fare? Read More
Prada’s ‘Vibe Shift’ Could Be a Turning Point For Luxury Marketing in China
As Prada faces a dip in China market momentum, there are signs that the brand could be well-placed to weather uncertainty in the months ahead. Read More
What’s Behind China’s E-boy Trend
Overview The “e-girl” and “e-boy” trend became mainstream knowledge in the West when TikTok gained popularity with Gen Z in 2018. Standing for “electronic,” the “e-” persona is nothing new.… Read More
Is Hip-Hop the New K-Pop for Luxury Brands in China?
In China, K-pop is viewed as a more natural fit for luxury than hip-hop. Jing Daily explores why companies should not write the style off prematurely. Read More
How New Balance Found Its Stride in China
As the sports apparel market in China grows, a host of global brands are trying to grab a bigger slice. Here, we explore how New Balance has done just that. Read More
