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MINI

  • Content Commerce

    Luxury Brands Shouldn’t Resist China’s Outdoor Opportunity

    Avery Booker  |   Share
    In China, demand for luxury outdoor apparel and accessories has taken off among millennials and Gen Z over the past two years in particular. Read More
  • Content Commerce

    Content Commerce-Fueled Glamping and RVing Trend Sweeps China

    Avery Booker  |   Share
    For content producers and brands alike, content centering on enjoying the comforts of home while glamping or traversing the countryside in an RV has proven popular.  Read More
  • Chinese KOLs Are a Dime-a-Dozen, but Sometimes a Dime Well Spent

    Huixin Deng  |   Share
    Almost half of young Chinese want to be influencers. With so many to choose from, brands can have an outsized influence by working with many of them, instead of one… Read More
  • The Secret to Fashion Blogger Becky Li’s Magical Ability to Sell

    Yiling Pan  |   Share
    In a recent interview during New York Fashion Week, top Chinese fashion blogger Becky Li reveals the truth behind her massive selling power. Read More
  • Givenchy Wins on Gogoboi’s New E-Commerce Channel

    Ruonan Zheng  |   Share
    Givenchy became the first luxury brand to sell products on Chinese KOL Gogoboi's own e-commerce channel; and it was a hit with fans. Read More
  • Exclusive: WeChat Goddess Becky Li Tells Us Why Chinese Girls Love MINI

    Yiling Pan  |   Share
    Top Chinese fashion blogger Becky Li, aka the 'BuyBuyBuy' Goddess, talks with us about her latest collaboration with automaker MINI. Read More
  • New Chinese Luxury Carmaker Qoros To Debut In Geneva

    Jing Daily  |   Share
    Despite the challenge of selling a high-end Chinese automobile to the country's wealthy buyers, a new partnership hopes to turn heads with a new marque, Qoros. Read More
  • MINI China Gets In The Olympic Spirit With Limited Edition Hatchback

    Jing Daily  |   Share
    MINI China is set to go to the upcoming London Olympics with a killer new ride. Read More
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    Event Recap: “Peninsula-MINI Rally” In Shanghai

    Jing Daily  |   Share
    Last weekend's Peninsula-MINI Rally is the latest in a series of China-focused activities MINI has launched this year, which the automaker has organized to show its dedication to the world's… Read More
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    Zhu Jiang of MINI: Compact Luxury Cars The Future Of China’s Auto Market

    Jing Daily  |   Share
    This week, MINI China brand manager, Zhu Jiang discussed the brand's digital strategies for the China market, its plans for the next few years, and the new models it will… Read More
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Jing Daily KraneShares China Global Luxury Index

Track the global market performance of the luxury sector in China. With current news updates, share prices, and stock market data based on Chinese consumer interest, this index monitors the overall health within the market.

Daily Returns: 06/08/2023

Index LevelDaily Change% Change
268.11-$0.15-0.06%
LVMHKeringRichemont
+$3.44+$0.34+$1.6
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