MINI
Luxury Brands Shouldn’t Resist China’s Outdoor Opportunity
In China, demand for luxury outdoor apparel and accessories has taken off among millennials and Gen Z over the past two years in particular. Read More
Content Commerce-Fueled Glamping and RVing Trend Sweeps China
For content producers and brands alike, content centering on enjoying the comforts of home while glamping or traversing the countryside in an RV has proven popular. Read More
Chinese KOLs Are a Dime-a-Dozen, but Sometimes a Dime Well Spent
Almost half of young Chinese want to be influencers. With so many to choose from, brands can have an outsized influence by working with many of them, instead of one… Read More
The Secret to Fashion Blogger Becky Li’s Magical Ability to Sell
In a recent interview during New York Fashion Week, top Chinese fashion blogger Becky Li reveals the truth behind her massive selling power. Read More
Givenchy Wins on Gogoboi’s New E-Commerce Channel
Givenchy became the first luxury brand to sell products on Chinese KOL Gogoboi's own e-commerce channel; and it was a hit with fans. Read More
Exclusive: WeChat Goddess Becky Li Tells Us Why Chinese Girls Love MINI
Top Chinese fashion blogger Becky Li, aka the 'BuyBuyBuy' Goddess, talks with us about her latest collaboration with automaker MINI. Read More
New Chinese Luxury Carmaker Qoros To Debut In Geneva
Despite the challenge of selling a high-end Chinese automobile to the country's wealthy buyers, a new partnership hopes to turn heads with a new marque, Qoros. Read More
MINI China Gets In The Olympic Spirit With Limited Edition Hatchback
MINI China is set to go to the upcoming London Olympics with a killer new ride. Read More
Event Recap: “Peninsula-MINI Rally” In Shanghai
Last weekend's Peninsula-MINI Rally is the latest in a series of China-focused activities MINI has launched this year, which the automaker has organized to show its dedication to the world's… Read More-
Zhu Jiang of MINI: Compact Luxury Cars The Future Of China’s Auto Market
This week, MINI China brand manager, Zhu Jiang discussed the brand's digital strategies for the China market, its plans for the next few years, and the new models it will… Read More
