MINI

Almost half of young Chinese want to be influencers. With so many to choose from, brands can have an outsized influence by working with many of them, instead of one celebrity. Read More

In a recent interview during New York Fashion Week, top Chinese fashion blogger Becky Li reveals the truth behind her massive selling power. Read More

Givenchy became the first luxury brand to sell products on Chinese KOL Gogoboi's own e-commerce channel; and it was a hit with fans. Read More

Top Chinese fashion blogger Becky Li, aka the 'BuyBuyBuy' Goddess, talks with us about her latest collaboration with automaker MINI. Read More

Despite the challenge of selling a high-end Chinese automobile to the country's wealthy buyers, a new partnership hopes to turn heads with a new marque, Qoros. Read More

MINI China is set to go to the upcoming London Olympics with a killer new ride. Read More

Last weekend's Peninsula-MINI Rally is the latest in a series of China-focused activities MINI has launched this year, which the automaker has organized to show its dedication to the world's largest auto market. Read More

This week, MINI China brand manager, Zhu Jiang discussed the brand's digital strategies for the China market, its plans for the next few years, and the new models it will soon introduce to the China auto market. Read More

It's priced competitively, it's imported (always a plus in China's premium market), and it's cute. But what's the Fiat 500's target market in China? Read More

The Tattoo MINI Cooper, which costs around 18,000 yuan more than the standard MINI Cooper, sports a graffiti-inspired Union Jack "tattoo" on the rear of the vehicle, as well as a special "red pepper" paint job and white alloy hubcaps. Read More