mini programs
Beauty Battle: Lipstick Sales Soar With Tencent Mobile Game Tie-In
The mash-up was an overwhelming success. All five lipstick styles sold out across all sales channels within 24 hours of the launch. Read More
4 Tactics to Navigate the Changing WeChat Landscape
Read rates and audience interaction are declining on WeChat, so what can brands do to reach their target potential customers in China? Read More
Five Things We Learned from the Business of Fashion China Summit
BoF China Summit examined how to forge ahead in a market whose consumers are exhibiting changing mindsets amidst ever-growing spending power. Read More
Design Your Own High Heels: Sergio Rossi Showcases WeChat Mini-Program
Launched on September 10, customers can access the personalization service through Sergio Rossi’s WeChat mini-program. Read More
1 Million Mini-Programs: What the Latest Mini-Program Stats Mean for Luxury Brands
China moves at lightning speed. While your brand is busy deciding whether or not to open a mini-program, the entire ecosystem has changed. See the latest mini-program stats here. Read More
Opinion: The Golden Period is Over for Celebrity Endorsement
Celebrity endorsement has been an effective way for luxury brands to market in China, but it may be changed for at least three reasons. Read More
How Luxury Players Can Remain Prestigious on WeChat
Social commerce is a big trend in China, but how well does it work for luxury brands? Read More
WeChat Mini-program Use Increased 600 Percent in 2017
According to research collated by Walk the Chat, WeChat users now spend an average of 9.8 minutes daily and 200RMB per month on mini-programs. Read More
