mini programs

Xiaohongshu has begun testing a new live streaming feature, becoming the latest platform to join the e-commerce live streaming trend. Read More

On March 19, the Catalan Tourist Board and La Roca Village co-announced the launch of a Mandarin-language app to guide Chinese tourists through Barcelona. Read More

The mash-up was an overwhelming success. All five lipstick styles sold out across all sales channels within 24 hours of the launch. Read More

Read rates and audience interaction are declining on WeChat, so what can brands do to reach their target potential customers in China? Read More

BoF China Summit examined how to forge ahead in a market whose consumers are exhibiting changing mindsets amidst ever-growing spending power. Read More

Launched on September 10, customers can access the personalization service through Sergio Rossi’s WeChat mini-program. Read More

China moves at lightning speed. While your brand is busy deciding whether or not to open a mini-program, the entire ecosystem has changed. See the latest mini-program stats here. Read More

Celebrity endorsement has been an effective way for luxury brands to market in China, but it may be changed for at least three reasons. Read More

Social commerce is a big trend in China, but how well does it work for luxury brands? Read More

According to research collated by Walk the Chat, WeChat users now spend an average of 9.8 minutes daily and 200RMB per month on mini-programs. Read More