mini programs
Burberry’s China Sales Grow Above Pre-COVID Levels In Q1
Burberry has been launching product-focused digital initiatives in recovering markets like China and Korea, and it’s seen some early positive results. Read More
Museums in the Cloud: Connecting with Chinese Audiences
Join Jing Travel, MOVE THE MIND, Content Commerce Insider and China Luxury Advisors on Wednesday, May 20 for a webinar to discuss innovative solutions for museums to inspire, engage and delight Chinese consumers globally. Read More
Xiaohongshu Dips Into E-commerce Livestreaming
Xiaohongshu has begun testing a new live streaming feature, becoming the latest platform to join the e-commerce live streaming trend. Read More
Barcelona and La Roca Village Launch Mandarin App to Draw in Travel Shoppers
On March 19, the Catalan Tourist Board and La Roca Village co-announced the launch of a Mandarin-language app to guide Chinese tourists through Barcelona. Read More
Beauty Battle: Lipstick Sales Soar With Tencent Mobile Game Tie-In
The mash-up was an overwhelming success. All five lipstick styles sold out across all sales channels within 24 hours of the launch. Read More
4 Tactics to Navigate the Changing WeChat Landscape
Read rates and audience interaction are declining on WeChat, so what can brands do to reach their target potential customers in China? Read More
Five Things We Learned from the Business of Fashion China Summit
BoF China Summit examined how to forge ahead in a market whose consumers are exhibiting changing mindsets amidst ever-growing spending power. Read More
Design Your Own High Heels: Sergio Rossi Showcases WeChat Mini-Program
Launched on September 10, customers can access the personalization service through Sergio Rossi’s WeChat mini-program. Read More
1 Million Mini-Programs: What the Latest Mini-Program Stats Mean for Luxury Brands
China moves at lightning speed. While your brand is busy deciding whether or not to open a mini-program, the entire ecosystem has changed. See the latest mini-program stats here. Read More
Opinion: The Golden Period is Over for Celebrity Endorsement
Celebrity endorsement has been an effective way for luxury brands to market in China, but it may be changed for at least three reasons. Read More
