mini-program
China’s Most Important Luxury Tech Moments in 2019
Once again, tech was one of the biggest disruptors in China’s luxury market. Here’s our list of the biggest tech happenings in 2019. Read More
Why You Need to Reach U.S.-Based Chinese Consumers
While consumers in China are a massive market, brands shouldn't overlook U.S.-based Chinese consumers and the difference between the two. Read More
Jing Daily’s Picks for the Top WeChat Luxury Campaigns of 2018
We noticed a lot of luxury brands have been thinking out of the box this year to discover the diverse functions within the WeChat ecosystem. Read More
5 Reasons Why Luxury Brands Can’t Afford to Skip WeChat Marketing
Here are the top five benefits of WeChat marketing for luxury brands in China. Read More
The Art of Selling: Louis Vuitton’s Museum-Like Show Courts China Buyers
Louis Vuitton attempts to elevate brand awareness and prestige in the minds of consumers through stories about the company's rich history—via a destination art exhibit. Here are three strategic highlights. Read More
WeChat Ad-Revenue Boom Buoys Tencent Earnings in Q3
Tencent released its Q3 2018 earnings results on Nov. 14 and indicated that it got a boost from advertising sales, particularly on WeChat. Read More
High Culture and High-end Madison Avenue Lure Chinese Guided Tours
The Madison Avenue Business Improvement District has aimed to provide Chinese consumers with the full-fledged experience of living and shopping on Madison Avenue. Read More
The Big Surprises in Tencent/BCG’s Report on Chinese Luxury Shopping
The latest BCG x Tencent study, based on surveys of 2,620 Chinese luxury consumers, reveals three customer behavior trends. Read More
Burberry Blitz: For Chinese Buyers WeChat Flash Sale Checks All the Boxes
British high fashion brand Burberry hosted a 24-hour flash sales via WeChat mini-program to test the hotness of Riccardo Tisci’s debut. Read More
Q2 Earnings: All Eyes on Alibaba as Rivals Stumble
As the luxury world examines the results of Tencent, JD.com and Alibaba, finance analysts consider whether China's online giants are losing momentum. Read More
