mini-program

The BCG and Tencent’s recently published whitepaper, “2020 China Social Retail Playbook,” reveals the increasing popularity for Social Retail in China. Read More

Fan groups are a smart way for brands to build a rapport with fans and support them to do what they love — instead of simply pushing products on them. Read More

Luxury brands are deciding to show their runway collections in China, but they must overcome certain factors to fully unlock these opportunities. Read More

WeChat now wants to add a beta short-video feature for it users to compete with the increasing popular platform Douyin, known as TikTok outside of China. Read More

When the beauty brand Perfect Diary started using a virtual influencer on WeChat, it probably didn't foresee that it would be such a great success. Read More

Luxury brands continued to experiment with WeChat Mini Programs in 2019, from AR participation to membership programs, we outline the year’s best efforts. Read More

Once again, tech was one of the biggest disruptors in China’s luxury market. Here’s our list of the biggest tech happenings in 2019. Read More

While consumers in China are a massive market, brands shouldn't overlook U.S.-based Chinese consumers and the difference between the two. Read More

We noticed a lot of luxury brands have been thinking out of the box this year to discover the diverse functions within the WeChat ecosystem. Read More

Here are the top five benefits of WeChat marketing for luxury brands in China. Read More