mini-program

We noticed a lot of luxury brands have been thinking out of the box this year to discover the diverse functions within the WeChat ecosystem. Read More

Here are the top five benefits of WeChat marketing for luxury brands in China. Read More

Louis Vuitton attempts to elevate brand awareness and prestige in the minds of consumers through stories about the company's rich history—via a destination art exhibit. Here are three strategic highlights. Read More

Tencent released its Q3 2018 earnings results on Nov. 14 and indicated that it got a boost from advertising sales, particularly on WeChat. Read More

The Madison Avenue Business Improvement District has aimed to provide Chinese consumers with the full-fledged experience of living and shopping on Madison Avenue. Read More

The latest BCG x Tencent study, based on surveys of 2,620 Chinese luxury consumers, reveals three customer behavior trends. Read More

British high fashion brand Burberry hosted a 24-hour flash sales via WeChat mini-program to test the hotness of Riccardo Tisci’s debut. Read More

As the luxury world examines the results of Tencent, JD.com and Alibaba, finance analysts consider whether China's online giants are losing momentum. Read More

WeChat isn’t the only platform touting these lightweight, native apps. Alipay has been quietly testing its own mini-program service - and they're ready to compete for the attention of brands. Read More

In time for Chinese Valentine’s Day, Burberry becomes the next in a cluster of luxury brands to launch an official WeChat mini-program. Read More