mini-program
Max Mara’s Business Strategy Delves Into China’s Youth
Throughout 2022, Max Mara launched a series of initiatives in China translating its seven-decade legacy into Gen-Z-friendly language. Read More
Tencent Scores A Big Q2 Before Trump’s WeChat Ban Plan
Tencent Holdings, the parent company of WeChat, reported a strong second quarter of 2020, while a potential WeChat ban in the US looms. Read More
Tencent Sees a COVID-19 Online Revenue Bump During Q1
WeChat’s owner Tencent reported a superlative performance in Q1, mainly thanks to online games and online advertising. Is the COVID-19 bump here to stay? Read More
Breaking Down WeChat Advertising For Luxury Brands
WeChat has rewarded luxury brands that advertise on the platform, but now they're offering brands new initiatives that could provide more sales solutions. Read More
Key Takeaways from BCG x Tencent 2020 China Social Retail Playbook
The BCG and Tencent’s recently published whitepaper, “2020 China Social Retail Playbook,” reveals the increasing popularity for Social Retail in China. Read More
Brands are Helping Super Fans Support Their Idols
Fan groups are a smart way for brands to build a rapport with fans and support them to do what they love — instead of simply pushing products on them. Read More
Pros and Cons of Luxury Brands Taking Runways to China
Luxury brands are deciding to show their runway collections in China, but they must overcome certain factors to fully unlock these opportunities. Read More
WeChat Launches Short-Video Feature In Beta & More
WeChat now wants to add a beta short-video feature for it users to compete with the increasing popular platform Douyin, known as TikTok outside of China. Read More
Perfect Diary’s Virtual Influencer Gets Her Own Mini Program Store, Product Line
When the beauty brand Perfect Diary started using a virtual influencer on WeChat, it probably didn't foresee that it would be such a great success. Read More
What We Learned from WeChat Luxury Campaigns in 2019
Luxury brands continued to experiment with WeChat Mini Programs in 2019, from AR participation to membership programs, we outline the year’s best efforts. Read More
