mini-program

As use of WeChat's mini-program continues to boom, here are five golden rules for luxury brands looking to take advantage of the application. Read More

Ahead of JD.com's 618 Sales Festival, WeChat has launched a new shopping function that lets people shop on JD.com with just a few taps. Read More

According to research collated by Walk the Chat, WeChat users now spend an average of 9.8 minutes daily and 200RMB per month on mini-programs. Read More

Four experts lay out the WeChat goals luxury brands should be prioritizing in the Year of the Dog. Read More

Curiosity China’s Alexis Bonhomme discusses 10 luxury brand case studies that demonstrate the best practices emerging on WeChat. Read More

China’s single most important app, both socially and commercially, has some surprises in store for 2018. Here are some of Jing Travel's takeaways from the most recent WeChat Developer Conference. Read More

WeChat looks to launch mini-programs that offer geolocation services, image galleries, and audio guides of tourist attractions in Chinese and English. Read More

Mintel's latest report uncovers 5 Chinese consumers trends in 2018. We select top 3 of them which will have the greatest impact on the luxury industry. Read More

Here are the top misconceptions that luxury brands have about WeChat as relayed to us by several industry experts who help brands with their WeChat strategies. Read More

A new report published by Deloitte on the luxury spending habits of global millennials may debunk the stereotypes you have about the young Chinese. Read More