mini-program

When the beauty brand Perfect Diary started using a virtual influencer on WeChat, it probably didn't foresee that it would be such a great success. Read More

Luxury brands continued to experiment with WeChat Mini Programs in 2019, from AR participation to membership programs, we outline the year’s best efforts. Read More

Once again, tech was one of the biggest disruptors in China’s luxury market. Here’s our list of the biggest tech happenings in 2019. Read More

While consumers in China are a massive market, brands shouldn't overlook U.S.-based Chinese consumers and the difference between the two. Read More

We noticed a lot of luxury brands have been thinking out of the box this year to discover the diverse functions within the WeChat ecosystem. Read More

Here are the top five benefits of WeChat marketing for luxury brands in China. Read More

Louis Vuitton attempts to elevate brand awareness and prestige in the minds of consumers through stories about the company's rich history—via a destination art exhibit. Here are three strategic highlights. Read More

Tencent released its Q3 2018 earnings results on Nov. 14 and indicated that it got a boost from advertising sales, particularly on WeChat. Read More

The Madison Avenue Business Improvement District has aimed to provide Chinese consumers with the full-fledged experience of living and shopping on Madison Avenue. Read More

The latest BCG x Tencent study, based on surveys of 2,620 Chinese luxury consumers, reveals three customer behavior trends. Read More