mini-program

British high fashion brand Burberry hosted a 24-hour flash sales via WeChat mini-program to test the hotness of Riccardo Tisci’s debut. Read More

As the luxury world examines the results of Tencent, JD.com and Alibaba, finance analysts consider whether China's online giants are losing momentum. Read More

WeChat isn’t the only platform touting these lightweight, native apps. Alipay has been quietly testing its own mini-program service - and they're ready to compete for the attention of brands. Read More

In time for Chinese Valentine’s Day, Burberry becomes the next in a cluster of luxury brands to launch an official WeChat mini-program. Read More

As use of WeChat's mini-program continues to boom, here are five golden rules for luxury brands looking to take advantage of the application. Read More

Ahead of JD.com's 618 Sales Festival, WeChat has launched a new shopping function that lets people shop on JD.com with just a few taps. Read More

According to research collated by Walk the Chat, WeChat users now spend an average of 9.8 minutes daily and 200RMB per month on mini-programs. Read More

Four experts lay out the WeChat goals luxury brands should be prioritizing in the Year of the Dog. Read More

Curiosity China’s Alexis Bonhomme discusses 10 luxury brand case studies that demonstrate the best practices emerging on WeChat. Read More

China’s single most important app, both socially and commercially, has some surprises in store for 2018. Here are some of Jing Travel's takeaways from the most recent WeChat Developer Conference. Read More