mini-movie
From Zombie Bruce Lee To Keanu Reeves: China’s Top 5 Luxury Ads Of 2013
Luxury brands experimented with a range of video formats in 2013 in hopes of encouraging social media shares through sophisticated messaging. Read More
Watchmaker IWC Profiles “Wang Luyan’s Beijing”
Currently with over 40 points of sale in China, including its latest flagship at Beijing's Parkview Green, watchmaker IWC Schaffhausen recently profiled artist Wang Luyan for the first in its… Read More
Topshop Nods To China With “The Lanterns” Mini-Movie
Though Topshop won't have a physical store in China until its first flagship in Hong Kong opens this May, the British brand has been hard at work making overtures to… Read More
Branded Mini-Movies As China Marketing Tool: Boom Or Bust?
With Chinese consumers increasingly turning to mobile devices for news and e-commerce, and getting product information and brand updates in bite-sized pieces via Weibo and WeChat, "mini-movies" have moved to… Read More
