MINI cooper
China’s “Goddess of Shopping” Builds Trust by Sharing Her Imperfections
Journalist-turned-fashion-blogger Becky Li has more than 4.5 million followers on WeChat, and is one of the country's leading influencers. Read More
5 WeChat Sales Campaign Ideas for Fashion and Cosmetics Brands That Get Results
Here is a summary of 5 sales campaign ideas for fashion and cosmetics brands who target customers in mainland China and get results primarily on WeChat. Read More
Is the Selling Power of China’s KOLs Changing the Nature of Chinese E-commerce Marketing?
We look at four case studies of recent examples of this influence-to-sales shift, and provide tips on how to get the best results from similar partnerships. Read More
MINI China Gets In The Olympic Spirit With Limited Edition Hatchback
MINI China is set to go to the upcoming London Olympics with a killer new ride. Read More
Zhu Jiang of MINI: Compact Luxury Cars The Future Of China’s Auto Market
This week, MINI China brand manager, Zhu Jiang discussed the brand's digital strategies for the China market, its plans for the next few years, and the new models it will… Read More-
Fiat 500 Launches In China: What’s Its Target Market?
It's priced competitively, it's imported (always a plus in China's premium market), and it's cute. But what's the Fiat 500's target market in China? Read More -
China-Only MINI Cooper “Tattoo” Edition Launched, Sold Online
The Tattoo MINI Cooper, which costs around 18,000 yuan more than the standard MINI Cooper, sports a graffiti-inspired Union Jack "tattoo" on the rear of the vehicle, as well as… Read More -
MINI Kicks Off “The Chinese Job” Promotional Event
This week, MINI China kicked off its new promotional campaign, based around the famous car chase sequence from the 2003 remake of the 1969 film "The Italian Job." Read More
