millennials
A Summit on the True Future of Luxury
Jing Daily columnist Dr. Daniel Langer touches on all the important points from the IMS Équité Luxury Leadership Summit he led in Hong Kong last month. Read MoreThe Changes Luxury Brands Need to Make in China
Jing Daily columnist Dr. Daniel Langer on the importance for luxury brands to provide a “branded experience” along all touchpoints of the customer journey. Read MoreHow Hermès Won China’s Heart
Hermès popularity in China is undeniable. Here, Jing Daily analyzes the distinctive elements that helped transform Hermès into a success story there. Read MoreHarrods’ Beauty Director on Innovation and Savvy Chinese Shoppers
Jing Daily talks with Harrods’ Director of Home and Beauty, Annalise Fard, on how stores like Harrods can stay exciting for the modern Chinese consumer. Read MoreDemographic Trends Shaping Luxury in China
In a highly segmented market like China, luxury brands particularly need to understand the value of every consumer category. Read MoreA Brand Audit is the Only Way to Reach Millennials
To connect with millennials, either in China or beyond, a brand audit is indispensable tool for any luxury brand working toward authenticity. Read MoreThe Purchasing Power of the Only Child
China's one-child policy has produced a large group with economic clout that will continue to purchase luxury goods in the pursuit of happiness. Read MoreTraditional Marketing No Longer Works in China. Here’s What Does
Brands need to implement initiatives with the help of AI technology to better understand how their marketing campaigns drive sales, if at all. Read MoreHow Sotheby’s Embraces the Power of ‘Art-Lennials’
In collaboration with Jing Daily, Sotheby’s hosted its first-ever luxury summit on March 29 to explore the “Future of Luxury: E-commerce in Asia.” Read MoreHow Sotheby’s is Curating Luxury Experiences For Millennials
Daniel Langer discusses how Sotheby's is shaping the future of luxury among millennial consumers through the lens of its upcoming Hong Kong auction. Read More