millennials
Soaring China Demand Boosted Tiffany’s Third Quarter Sales
On November 24th, Tiffany & Co. reported a strong earnings growth in third quarter, helped by a resurgence of demand in China and e-commerce. Read More
How Gen Z And Millennial Needs Have Radically Changed Post-COVID-19
Millennial and Gen-Z consumers are more health-focused and want an improved quality of life post-COVID-19, and luxury brands must appeal to these urges. Read More
Content-Commerce Could Help Secondhand Luxury Gain Critical Mass in China
In China, despite years of resistance from consumers to buying used items, the secondhand luxury market is growing faster than ever. Read More
From Gucci’s Sims 4 Collaboration to Louis Vuitton’s Earphones, How to Win Over Millennials and Gen Zers
From collaborations to creating new, more relevant products, luxury brands are on the hunt to winning over millennials and Gen Zers. Read More
JD.com And Partners Work To Bring Transparency To The Gem Industry
JD.com is partnering with the independent technology company and the Gemological Institute of America so it can verify the authenticity of diamonds. Read More
Prada’s Shanghai Pop Up Fuses Art and Luxury
As Shanghai tiptoes towards post-pandemic normalcy, comfort food and reunion hold an ever-prominent role in the minds of city residents. Read More
Birkin Bags As Currency During COVID-19
The outbreak of COVID-19 has cast a dark cloud over global financial markets, but Birkin bags are still holding their value during these uncertain times. Read More
McKinsey: The Luxury Goods Industry During And After Coronavirus
Amid the coronavirus, luxury-goods companies must take action to “navigate the now,” plan for the recovery, and shape the future. Read More
The Post-COVID-19 Rise of Conscious Luxury
Many brands have been hurt by the lack of spending in China during COVID-19 but are hopeful it will return once it ends. The reality is more complex. Read More
Can Happiness Science Help Save the Mall Experience?
One Chinese mega-mall turned to the hard science behind consumer 'happiness' to help boost their global business — and it seems to be working. Read More
