millennials
Are Luxury M&As Long-Term China Plays in Disguise?
Recent acquisitions suggest a sense of urgency among luxury giants to branch out and invest in traditionally weaker areas. Read MoreDon’t Bother Looking for the Next Shein
Shein’s success has motivated investment firms to kick off the search for similar companies that can become the next big thing among global Gen Z. Read MoreMeet Generation Alpha: The Shrewdest Luxury Consumers Ever?
Even though some in the next generation of luxury consumers haven’t been born yet, luxury brands would be wise to study Generation Alpha now. Read MoreCan Gucci Sell High-End Watches To China?
Gucci has launched a new Haute Horlogerie line, with prices topping $300,000. But who will be Gucci’s high-end watch buyers? Read MoreWhy Luxury Stores Are More Important Than Ever In China
Online retailing has undoubtedly contributed to the growth of luxury sales in China. Yet, physical retail locations are still a key shopping motivator. Read More4 Ways Luxury x Esports Will Win Over China’s Gen Zers
Esports growth has seen unprecedented momentum in China lately. Here are some ways luxury brands can tap into this booming youth market. Read MoreHow Brands Can Use Nostalgia To Win China’s Wide-Open Fragrance Market
Recently, the perfume industry has begun to leverage the physiological relationship between scent and memory with great success — and the key is nostalgia. Read MoreDoes Gucci Need a Reset?
Gucci’s 2020 financial performance was disappointing, with some critics suggesting that the brand needs a dramatic reset. But that’s far from the case. Read MoreHow Are Luxury Brands Juggling the Paradox of Exclusivity and Inclusivity?
In a world pushing for greater inclusivity, luxury’s focus is on the stories brands can tell and the experiences they can offer. Read MoreDior Learned To Localize In China – And Was Rewarded For It
The French fashion powerhouse Dior hasn’t been afraid of trying new initiatives in the lucrative Chinese market. And now, it’s a leader in localization. Read More