millennials
The Post-COVID-19 Rise of Conscious Luxury
Many brands have been hurt by the lack of spending in China during COVID-19 but are hopeful it will return once it ends. The reality is more complex. Read More
Can Happiness Science Help Save the Mall Experience?
One Chinese mega-mall turned to the hard science behind consumer 'happiness' to help boost their global business — and it seems to be working. Read More
Will Alibaba’s AR Makeup Technology Change the Chinese Beauty Market?
It may take some time for Chinese beauty customers to fall in love with the virtual experience of AR makeup tools, but the potential is promising. Read More
How Experiences are Defining Today’s Luxury Market
What determines luxury values today are experiences, and this is what brands must do to give consumers the experiences they truly crave. Read More
What Luxury Brands Can Learn from Starbucks About Voice-Assist
Like Starbucks, major consumer brands have responded to China’s growing enthusiasm for voice assistants. Will this be a wakeup call for luxury brands? Read More
As Chinese Preferences Shift, A Wakeup Call Awaits Luxury Brands
Chinese consumers are increasingly buying homegrown products. To combat this, Western brands need to adopt these best practices to flourish in China. Read More
Why Your Luxury Brand Needs Social Currency to Survive
Luxury brands must become important to young consumers these days, and the only way to do that is by having a convincing brand story. Read More
What Do Most luxury Brands Lack in China? Insights
The difference between winning and losing in China’s luxury market can be A.I. insights, so why aren’t companies implementing them? Read More
App Watch: Why Western Beauty Brands Should Collaborate with “Beauty Evolution”
To better engage Chinese consumers, Western luxury beauty brands should look beyond Weibo and WeChat and into emerging platforms like Beauty Evolution. Read More
Disruption: Why the Big Luxury Brands Should Be Scared
Luxury heritage brands aren't invincible. In fact, they often have a hard time changing with the times. This is what they need to succeed today. Read More
