millennials

Dr. Daniel Langer on the hidden dangers that can destroy luxury value and decrease the potential for luxury brands to be profitable and successful. Read More

Many brands market to millennials and Gen Zers as one group in China, but because of their unique differences, they must be targeted separately. Read More

Jing Daily columnist Dr. Daniel Langer touches on all the important points from the IMS Équité Luxury Leadership Summit he led in Hong Kong last month. Read More

Jing Daily columnist Dr. Daniel Langer on the importance for luxury brands to provide a “branded experience” along all touchpoints of the customer journey. Read More

Hermès popularity in China is undeniable. Here, Jing Daily analyzes the distinctive elements that helped transform Hermès into a success story there. Read More

Jing Daily talks with Harrods’ Director of Home and Beauty, Annalise Fard, on how stores like Harrods can stay exciting for the modern Chinese consumer. Read More

In a highly segmented market like China, luxury brands particularly need to understand the value of every consumer category. Read More

To connect with millennials, either in China or beyond, a brand audit is indispensable tool for any luxury brand working toward authenticity. Read More

China's one-child policy has produced a large group with economic clout that will continue to purchase luxury goods in the pursuit of happiness. Read More

Brands need to implement initiatives with the help of AI technology to better understand how their marketing campaigns drive sales, if at all. Read More