millennials

In a highly segmented market like China, luxury brands particularly need to understand the value of every consumer category. Read More

To connect with millennials, either in China or beyond, a brand audit is indispensable tool for any luxury brand working toward authenticity. Read More

China's one-child policy has produced a large group with economic clout that will continue to purchase luxury goods in the pursuit of happiness. Read More

Brands need to implement initiatives with the help of AI technology to better understand how their marketing campaigns drive sales, if at all. Read More

In collaboration with Jing Daily, Sotheby’s hosted its first-ever luxury summit on March 29 to explore the “Future of Luxury: E-commerce in Asia.” Read More

Daniel Langer discusses how Sotheby's is shaping the future of luxury among millennial consumers through the lens of its upcoming Hong Kong auction. Read More

There’s a growing trend for younger buyers in China to leapfrog traditional credit cards and get online credit set up as their first credit usage. Read More

To 23-year-old Chinese collector and curator Michael Xufu Huang, fashion and luxury are like art in that it's the experience and connection to the work or object that matter most. Read More

For Chinese and American millennials raised on the internet, cultural currents, and more importantly consumer values, are converging across continents. Read More

In a field dominated by electric cars, some platforms are offering premium vehicles to lure aspiring middle class drivers. Read More