millennials
The great outdoors: China’s appetite for adventure sports booms
With an increasing number of Chinese people engaging in outdoor activities post-pandemic, the rapidly expanding outdoor sports sector presents a promising opportunity for international athletic brands to gain market share.… Read More
Chinese outbound tourism to normalize by mid-2024, says Trip.com Group
Tourism rebound hampered by visa backlog, while younger tourists seek unique destinations and experiences as well as luxury, Tan Yudong tells ‘Jing Daily’ Read More
The Future of Luxury: Marketing to China’s Gen Z vs. millennials
Adapting to Gen Z and millennial preferences while preserving heritage is the key challenge luxury brands face in China. Read More
Are Hard Luxury Brands Doing Enough To Engage China’s Gen Z?
Chinese luxury consumers, in particular the younger demographic, are placing a much higher value on brand experience, services and design than ever before. Read More
Chinese Designer Collaborations Are A Must For Global Brands
Recent years have seen a number of fashion brands tapping emerging and established Chinese designers for special collections or products. Read More
When It Comes To Hard Luxury, China’s Digital Natives Want Real-Life Experiences
The common thread uniting hard luxury pop-ups is that their primary considerations are footfall and brand education rather than immediate sales. Read More
How Luxury Brands Can Win Over Gen Z via the ‘Throwback Economy’
The revival of millennial styles has created a nostalgia frenzy with Chinese Gen Zers, but can the luxury industry take advantage of this trend? Read More
Four Takeaways From Jing Daily’s Latest Report, Chinese Cultural Consumers: The Future Of Luxury
The rapid rise and evolution of the Chinese Cultural Consumer presents luxury brands with hugely significant opportunities and challenges. Read More
Luxury Brands Shouldn’t Resist China’s Outdoor Opportunity
In China, demand for luxury outdoor apparel and accessories has taken off among millennials and Gen Z over the past two years in particular. Read More
Are Luxury M&As Long-Term China Plays in Disguise?
Recent acquisitions suggest a sense of urgency among luxury giants to branch out and invest in traditionally weaker areas. Read More
