millennials
How Brands Can Use Nostalgia To Win China’s Wide-Open Fragrance Market
Recently, the perfume industry has begun to leverage the physiological relationship between scent and memory with great success — and the key is nostalgia. Read More
Does Gucci Need a Reset?
Gucci’s 2020 financial performance was disappointing, with some critics suggesting that the brand needs a dramatic reset. But that’s far from the case. Read More
How Are Luxury Brands Juggling the Paradox of Exclusivity and Inclusivity?
In a world pushing for greater inclusivity, luxury’s focus is on the stories brands can tell and the experiences they can offer. Read More
Dior Learned To Localize In China – And Was Rewarded For It
The French fashion powerhouse Dior hasn’t been afraid of trying new initiatives in the lucrative Chinese market. And now, it’s a leader in localization. Read More
Soaring China Demand Boosted Tiffany’s Third Quarter Sales
On November 24th, Tiffany & Co. reported a strong earnings growth in third quarter, helped by a resurgence of demand in China and e-commerce. Read More
How Gen Z And Millennial Needs Have Radically Changed Post-COVID-19
Millennial and Gen-Z consumers are more health-focused and want an improved quality of life post-COVID-19, and luxury brands must appeal to these urges. Read More
CCI Take: Content-Commerce Could Help Secondhand Luxury Gain Critical Mass in China
In China, despite years of resistance from consumers to buying used items, the secondhand luxury market is growing faster than ever. Read More
From Gucci’s Sims 4 Collaboration to Louis Vuitton’s Earphones, How to Win Over Millennials and Gen Zers
From collaborations to creating new, more relevant products, luxury brands are on the hunt to winning over millennials and Gen Zers. Read More
JD.com And Partners Work To Bring Transparency To The Gem Industry
JD.com is partnering with the independent technology company and the Gemological Institute of America so it can verify the authenticity of diamonds. Read More
Prada’s Shanghai Pop Up Fuses Art and Luxury
As Shanghai tiptoes towards post-pandemic normalcy, comfort food and reunion hold an ever-prominent role in the minds of city residents. Read More
