millennials

The outbreak of COVID-19 has cast a dark cloud over global financial markets, but Birkin bags are still holding their value during these uncertain times. Read More

Amid the coronavirus, luxury-goods companies must take action to “navigate the now,” plan for the recovery, and shape the future. Read More

Many brands have been hurt by the lack of spending in China during COVID-19 but are hopeful it will return once it ends. The reality is more complex. Read More

One Chinese mega-mall turned to the hard science behind consumer 'happiness' to help boost their global business — and it seems to be working. Read More

It may take some time for Chinese beauty customers to fall in love with the virtual experience of AR makeup tools, but the potential is promising. Read More

What determines luxury values today are experiences, and this is what brands must do to give consumers the experiences they truly crave. Read More

Like Starbucks, major consumer brands have responded to China’s growing enthusiasm for voice assistants. Will this be a wakeup call for luxury brands? Read More

Chinese consumers are increasingly buying homegrown products. To combat this, Western brands need to adopt these best practices to flourish in China. Read More

Luxury brands must become important to young consumers these days, and the only way to do that is by having a convincing brand story. Read More

The difference between winning and losing in China’s luxury market can be A.I. insights, so why aren’t companies implementing them? Read More