millennial
How Can Luxury Brands Earn Cultural Credibility From China’s Gen Z?
As China’s Gen Z exhibits a values-driven approach to consumerism, how can luxury players elevate their cultural credibility among this group? Read More
Consumers Don’t Hate Your Brand, They’re Just Bored
One of the greatest challenges facing luxury brands today is the pressure to push the envelope in their marketing efforts to tap millennials and Gen Z. Read More
Hong Kong Luxury Leadership Workshop
Leading Luxury Brands with Millennials and Generation Z This is one of the most elusive managerial tasks, and many companies struggle with developing the right approach to be relevant for… Read More
How Millennials and Gen Zers are Forcing Luxury Brands into E-commerce
For millennials and Gen Zers, whatever channels they choose, brands need to be able to tell their stories consistently and precisely across all channels. Read More
Survey: Burberry and Saint Laurent Win with Chinese Millennials
A new survey by UBS finds that Chinese millennials' luxury preferences have key differences from those of their parents and their U.S. peers. Read More
China’s ‘Post-Millennials’ Embrace Emojis and E-Commerce as Brands Study Their Culture
Today's tweens are tomorrow's trendsetters, and marketers are racing to figure out what makes them tick. Read More
Chinese Millennials: The $264 Billion Tourism Industry Target
As China's outbound tourism boom is set to see staggering growth over the next five years, young travelers are revolutionizing the industry. Read More
Why International Brands Can’t Ignore Culture In China
Global youth culture may have a strong pull on China's millennials, but a new study finds that local traditions are still vastly important. Read More
What Inspires Chinese Millennial Women?
Going counter to the stereotype that young Chinese are an insular, inscrutable demographic of group-thinkers, a new poll holds that "Chinese Millennials are like all Millennials the world over." Read More
