milan fashion week
Move Over K-Pop, C-Pop Is Hitting High Numbers
New data highlights the marketing potential of Chinese celebrities during fashion month. From actor Xiao Zhan to singer Liu Yuxin, fans were hooked. Read More
From New York To Milan: Fashion Week Sees Big Names Avoid The Metaverse, Smaller Ateliers Lead Digital Innovation
Web3 took over fashion month last season, but big brands took a step back digitally for their Fall/Winter 2023 shows. Is the metaverse’s future in fashion in jeopardy? Read More
Milan Fashion Week Review: Luxury Brands Ditch Eccentric Styles, Embrace Classic Styling
Luxury brands like Gucci and Max Mara are abandoning eccentric logomania styles for heritage and archive pieces at Milan Fashion Week. Read More
Cai Xukun At Prada, Xiaozhan At Tod’s: Chinese Stars, Designers, Influencers Pack A Punch At Milan Fashion Week
Brands are embracing the return of Chinese stars to Milan Fashion Week. These personalities who command an impressive following are their gateway to China. Read More
Ferragamo Hits Brand Rejuvenation Milestone With FW 2023 Show In Milan
Maximilian Davis’ sophomore collection for Salvatore Ferragamo, presented on February 25 in Milan, returned to the Florentine house’s second home, Hollywood. Davis took inspiration from the wardrobes of stars like… Read More
BTS, Enhypen, And Menswear Shows: Dior Wins Paris And Prada Makes Biggest Impact In Milan
From front rows to leadership boards, star power packs a punch at menswear runways for 2023. Which brands generated the most in Earned Media Value? Read More
Anna Yang, The Designer Injecting Futurism Into Milan Fashion Week
From creating the first AI-powered capsule collection to releasing dynamic NFTs, fashion label Annakiki has been future-facing since its inception in 2012. Read More
This Season, Web3 Took Over Fashion Month. Here’s How
The physical runway may have made a full comeback, but the appeal of the metaverse turned this season’s calendar into one of the most tech-forward yet. Read More
Kim, Kate, Paris: Harnessing Global Celebrity Power At Milan Fashion Week
Milan Fashion Week harnessed the power of mega influencers as only Italy’s fashion houses know best. But how did the tactic fare in China? Read More
MFW Kicked Off With Minimalism, Y2K Fever, And Gucci Striking Social Media Gold – How China Responded vs Global.
Gucci, Moncler, and Prada generated the most Earned Media Value in China during Milan Fashion Week. But how do global rankings differ? Read More
