middle class
Is China’s Affordable Luxury Market Dying?
Affordable luxury had a great run in China, but some factors have led many to believe that this market is tanking post-COVID-19. Read More
Why Sustainability Is Trending With China’s Millennials
Sustainability was at the heart of this year’s Shanghai Fashion Week programming, but can the trend truly take hold in China? Read More
Are Chinese Elites Going Abroad Too Young?
The average age wealthy Chinese go abroad to study has fallen from 18 to 16, with parents desperate to give their kids a head start. But in a badly regulated… Read More
How Children’s Education Became the New Luxury Status for Chinese Parents
A viral WeChat post from a middle-class Chinese mom reveals the psychology of this demographic and their new definition of luxury. Read More
Club Med Spearheads Global Comeback with 20 New China Resorts
Club Med is looking to expand the number of its China locations to 20 by 2020 and has launched an ambitious new resort line, Joyview. Read More
Thailand’s Neighbors Take Off with Chinese Tourists After Crackdown on ‘Forced Shopping’ Tours
While Thailand may be losing its luster among some of China's budget travelers, neighboring countries in Southeast Asia are picking up steam in its place. Read More
China’s Middle Class: the Savior for Coach’s Flagging Sales
Coach may be struggling in the North America market, but China's accessible luxury boom is still a significant source of growth for the American brand. Read More
Infographic: The 2020 Chinese Consumer
Thanks to a rising middle class, brands need to get ready for some big shifts in the Chinese consumer base over the next five years. Read More
Economist: China Luxury Slowdown ‘Short Blip’ In Big Picture
A new Economist Intelligence Unit report argues luxury brands hit by slowing China growth should look at the market's long-term potential. Read More
Sun, Ski, And Springs: China’s Leisure Boom Has Mainland Resorts Popping Up Everywhere
From family-friendly theme parks to chic spa getaways, China's burgeoning upper-middle class has prompted a wave of domestic resort construction. Read More
