middle class
Are Chinese Elites Going Abroad Too Young?
The average age wealthy Chinese go abroad to study has fallen from 18 to 16, with parents desperate to give their kids a head start. But in a badly regulated industry, rich kids often get poor experiences. Read More
How Children’s Education Became the New Luxury Status for Chinese Parents
A viral WeChat post from a middle-class Chinese mom reveals the psychology of this demographic and their new definition of luxury. Read More
Club Med Spearheads Global Comeback with 20 New China Resorts
Club Med is looking to expand the number of its China locations to 20 by 2020 and has launched an ambitious new resort line, Joyview. Read More
Thailand’s Neighbors Take Off with Chinese Tourists After Crackdown on ‘Forced Shopping’ Tours
While Thailand may be losing its luster among some of China's budget travelers, neighboring countries in Southeast Asia are picking up steam in its place. Read More
China’s Middle Class: the Savior for Coach’s Flagging Sales
Coach may be struggling in the North America market, but China's accessible luxury boom is still a significant source of growth for the American brand. Read More
Infographic: The 2020 Chinese Consumer
Thanks to a rising middle class, brands need to get ready for some big shifts in the Chinese consumer base over the next five years. Read More
Economist: China Luxury Slowdown ‘Short Blip’ In Big Picture
A new Economist Intelligence Unit report argues luxury brands hit by slowing China growth should look at the market's long-term potential. Read More
Sun, Ski, And Springs: China’s Leisure Boom Has Mainland Resorts Popping Up Everywhere
From family-friendly theme parks to chic spa getaways, China's burgeoning upper-middle class has prompted a wave of domestic resort construction. Read More
Macau Gets Less Frustrated With Corruption—Because It’s Making Business Boom
A new survey finds that Macau business executives' frustration with corruption has gone down this year, but that may not be because it's going away. Read More
Where China’s Wealthy Are Headed For Chinese New Year
Upper-middle-class and high-net-worth Chinese travelers are headed abroad for the Lunar New Year, but they have different locations in their sights. Read More
