middle class
Why the Chinese Decade of Luxury Is Just Starting
Does the latest government crackdown in China prove that the country’s luxury bubble is about to burst? Not so fast. Read More
Is China’s ‘Common Prosperity’ Plan Good Or Bad For Luxury?
President Xi Jinping is pushing “common prosperity” to help support China’s middle class. But can this agenda benefit luxury in the long term? Read More
Is China’s Curb on ‘Excessive Income’ Actually Good for Luxury?
China wants to curb “excessive” incomes and focus on moderate wealth for all. What does this mean for luxury brands banking on the country’s elite? Read More
Is China’s Affordable Luxury Market Dying?
Affordable luxury had a great run in China, but some factors have led many to believe that this market is tanking post-COVID-19. Read More
Why Sustainability Is Trending With China’s Millennials
Sustainability was at the heart of this year’s Shanghai Fashion Week programming, but can the trend truly take hold in China? Read More
Are Chinese Elites Going Abroad Too Young?
The average age wealthy Chinese go abroad to study has fallen from 18 to 16, with parents desperate to give their kids a head start. But in a badly regulated… Read More
How Children’s Education Became the New Luxury Status for Chinese Parents
A viral WeChat post from a middle-class Chinese mom reveals the psychology of this demographic and their new definition of luxury. Read More
Club Med Spearheads Global Comeback with 20 New China Resorts
Club Med is looking to expand the number of its China locations to 20 by 2020 and has launched an ambitious new resort line, Joyview. Read More
Thailand’s Neighbors Take Off with Chinese Tourists After Crackdown on ‘Forced Shopping’ Tours
While Thailand may be losing its luster among some of China's budget travelers, neighboring countries in Southeast Asia are picking up steam in its place. Read More
China’s Middle Class: the Savior for Coach’s Flagging Sales
Coach may be struggling in the North America market, but China's accessible luxury boom is still a significant source of growth for the American brand. Read More
