mid-autumn festival
What Brands Need To Know About Golden Week 2020
This year’s Golden Week has been extended, but it is still likely not to see as much tourism traffic as last year’s holiday. Read More
Top 5 Luxury Brand Campaigns in 2019
With so much competition in China's luxury market, brands had to get creative with their campaigns this year. Here are our picks for the top ones of 2019. Read More
Luxury Mooncake Gift Boxes: Winners & Losers
To celebrate this year’s Mid-Autumn Festival, many Western luxury brands have created their own specially designed mooncake gift boxes for valued customers. Read More
Is Halloween a Missed Opportunity for Luxury Brands in China?
The spirit of Halloween will once again sweep through the US in late October, but in China, the holiday has been slow to catch on. Read More
Here’s What Mooncakes Tell Us About Millennial Trends in China This Year
Twenty-something fans of the Mid-Autumn Festival mooncakes might be hard pressed to find more traditional flavors as hotel chefs and brand marketers go for the wow factor. Read More
How Brands Use Chinese Mooncakes to Sell Luxury
Luxury brands have created specially-designed gift-sets for Mooncakes, the Chinese dessert that are given out during the Mid-Autumn Festival. Read More
Alipay Apologizes for Copying WeChat and Luxury Mooncake
Today in China, people are talking about luxury brands serving Mooncake, Alipay's apology to Tencent for copying and more. Read More
China’s Luxury Mooncake Market Shifts Focus from Corrupt Officials to Indulgent Foodies
Luxury mooncake makers are rushing to outdo each other with exotic fillings this Mid-Autumn Festival as the market becomes more about flavor and less about graft. Read More
China’s Health and Wellness Craze Fuels Demand for Low-Cal Mooncakes
China's fitness fiends are increasingly seeking out healthier versions of the Mid-Autumn Festival treat. Read More
China’s High-End Mooncakes Muted for Mid-Autumn Festival
As China's anti-graft campaign continues, high-end mooncakes are becoming increasingly low-key to appeal to a new base of buyers for this Mid-Autumn Festival. Read More
