mid-autumn festival
Luxury brands add cultural twists to their Mid-Autumn Festival gift boxes in 2023
Tomorrow is the Mid-autumn Festival, one of the most revered occasions for family reunions in China. Given its cultural significance, global luxury brands have seized the holiday to forge deeper… Read More
A Cheatsheet To China’s Retail Festivals, Part 2
Here's the second part of the definitive guide to China’s lucrative retail opportunities. Do you know your Mid-Autumn Festival from your Lunar New Year? Read More
Luxury Thinks Beyond Mooncakes For Mid-Autumn Festival Celebration
Luxury brands rolled out playful concepts for their Mid-Autumn Festival gifts this year, rather than merely packaging mooncakes with extravagant boxes. Read More
Chinese Fragrance Label To Summer Leads Mid-Autumn Festival Marketing
To Summer has officially unveiled its Tmall flagship store and released Mid-Autumn Festival limited-edition gift sets exclusively on the marketplace. Read More
Chinese Regulators Say No To Luxury Mooncakes
Chinese regulators are cracking down on overpriced mooncakes. With the Mid-Autumn Festival around the corner, how will this affect luxury brands? Read More
6 Luxury Mooncake Gift Boxes Winning Over Shoppers This Mid-Autumn Festival
This year, luxury brands are making useful and sustainable mooncake tributes for the Mid-Autumn Festival, and we're showing you the best six. Read More
Artist Oscar Wang on Collaborating, Cartoons and China’s Gen Z
Cartoon animal characters have become the stars of Stella McCartney and Fendi's China brand marketing, thanks to Shanghai artist Oscar Wang. Read More
Why Mid-Autumn Festival Is China’s Fashion-Food Moment
With this year’s Mid-Autumn Festival arriving in two weeks, what global brands have collaborated with local partners on holiday mooncakes? Read More
The Top 5 Luxury Brand Campaigns of 2020
This year, online-to-offline campaigns became standard for luxury brands in post-pandemic China, and Jing Daily has picked its top five for 2020. Read More
CDFG’s President Underlines the Potential of Hainan Island Travel Retail Market
China Duty Free Group (CDFG) President Charles Chen underlined the vast potential of the Hainan Island travel retail market. Read More
