mid-autumn festival

With so much competition in China's luxury market, brands had to get creative with their campaigns this year. Here are our picks for the top ones of 2019. Read More

To celebrate this year’s Mid-Autumn Festival, many Western luxury brands have created their own specially designed mooncake gift boxes for valued customers. Read More

The spirit of Halloween will once again sweep through the US in late October, but in China, the holiday has been slow to catch on. Read More

Twenty-something fans of the Mid-Autumn Festival mooncakes might be hard pressed to find more traditional flavors as hotel chefs and brand marketers go for the wow factor. Read More

Luxury brands have created specially-designed gift-sets for Mooncakes, the Chinese dessert that are given out during the Mid-Autumn Festival. Read More

Today in China, people are talking about luxury brands serving Mooncake, Alipay's apology to Tencent for copying and more. Read More

Luxury mooncake makers are rushing to outdo each other with exotic fillings this Mid-Autumn Festival as the market becomes more about flavor and less about graft. Read More

China's fitness fiends are increasingly seeking out healthier versions of the Mid-Autumn Festival treat. Read More

As China's anti-graft campaign continues, high-end mooncakes are becoming increasingly low-key to appeal to a new base of buyers for this Mid-Autumn Festival. Read More

Vegan ingredients, gelato, and flavors like elderberry and grapefruit are some ways in which lifestyle brands are giving traditional mooncakes a trendy twist for the upcoming Mid-Autumn Festival. Read More