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Going Local: How Louis Vuitton Promotes Its Alma Handbag In China
One month after appointing actress Fan Bingbing as the brand ambassador for its Alma handbag, this week Louis Vuitton rolled out four special-edition color schemes aimed squarely at the mainland… Read More
Montblanc “Bridge Of Love” Campaign Taps China’s Young Romantics
Perhaps recognizing that Chinese fans are often willing to put a great deal of effort into online giveaways and competitions, Montblanc recently launched a Valentine's Day-themed Sina Weibo contest, "Bridge… Read More
Sergio Rossi Offers Pre-Order Perks For Chinese Online Shoppers
As home-grown and international players continue to battle it out in China's booming luxury e-commerce market, Shangpin recently scored a victory with the launch of an official pre-order microsite for… Read More
