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micro-influencers

  • Market Analysis

    Will China’s Attempts to Rein in Celebrity Culture Affect Global Luxury?

    Adina-Laura Achim  |   Share
    China has cracked down on the excesses and debauchery of celebrity culture. But will this clampdown affect luxury retailers’ bottom lines? Read More
  • The Future of Luxury

    How to Redefine Luxury for Gen Z

    Daniel Langer  |   Share
    Some brands have successfully disrupted their previous business models to gain traction with Gen Z, while others still struggle. Here’s what they should do. Read More
  • Tech

    Will Instagram’s New Translation Tool Win Over Chinese Consumers?

    Tiffany Lung  |   Share
    Key Takeaways: With their focus squarely on China’s usual social media suspects of WeChat, Weibo, Douyin, Xiaohongshu, and others, global brands often dismiss Instagram as irrelevant to their Chinese marketing… Read More
  • Marketing

    Four Marketing Tactics To Win China In 2021

    Adina-Laura Achim  |   Share
    From new approaches in brand advocacy to the growth of livestreaming, Jing Daily looks at the marketing techniques that will blow up in 2021. Read More
  • The Future of Luxury

    China’s Luxury Market Will Only Get Trickier In 2021

    Daniel Langer  |   Share
    China was a bright spot for luxury brands in 2020. But don’t expect the same stratospheric market growth in China this year. Read More
  • Fake Fans Continue to Plague Celebrity, Influencer Endorsements in China

    Avery Booker  |   Share
    For Western luxury brands in China, the best way to avoid collaboration failures is the simplest way: brands need to do their homework first. Read More
  • Keeping up with China’s Affluent Students on a Boston Shopping Trip

    Ruonan Zheng  |   Share
    We traveled to Boston's local high-end mall Copley to shop with Chinese international students - the micro-influencers that are increasingly on luxury brands’ radar. Read More
  • China’s Influencer Fatigue is Real. What Should Brands Do?

    Charlie Gu  |   Share
    What should brands do to stand out in a marketplace crowded with influencers? Read More
  • What South Australia Learned from Superstar Partner Huang Xiaoming

    Jennifer Spark  |   Share
    South Australia has worked with influencers and KOLs before to reach tourists from China, but never with a star as famous as Huang Xiaoming. Read More
  • Marketing

    Be Data-Smart: How to Avoid Fake KOLs

    Miranda Tan  |   Share
    Chinese social media platforms are full of fake KOLs, accounts, and comments. How should brands avoid wasting money when engaging with KOLs in China? Read More

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Jing Daily KraneShares China Global Luxury Index

Track the global market performance of the luxury sector in China. With current news updates, share prices, and stock market data based on Chinese consumer interest, this index monitors the overall health within the market.

Daily Returns: 07/06/2022

Index LevelDaily Change% Change
227.28-$1.05-0.46%
LVMHKeringRichemont
+$2.84+$0.01-$0.03
View Index

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