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Hong Kong actor Shawn Yue, who is the brand ambassador for Tommy Hilfiger in China, had the largest influence on consumer purchases in Q4 2018. Read More

The Peppa Pig market, with 800 global licenses, is so lucrative it has spurred counterfeiters in China, some that entwine the pig with brand logos from Dior and Supreme. Read More

As China’s booming short video services are starting to take user attention away from WeChat, “WeChat Story” is Tencent's latest attempt at keeping users in the fold, but will it become as successful as Instagram Stories? Read More

As luxury brands continue and update their WeChat strategies in the new year, how can they ensure their advertising budgets are used effectively? We interviewed several experts to find out. Read More

We noticed a lot of luxury brands have been thinking out of the box this year to discover the diverse functions within the WeChat ecosystem. Read More

Reports of prison camp labor sent an alert to international fashion brands who manufacture in China to keep track of their supply chain system. Read More

Here is how Tencent is vying for the attention of international luxury brands and relying on them to bounce back from the current downward trend. Read More

Douyin influencer Antoine Bunel shares his experience with the platform as well as advice for luxury brands planning to launch campaigns. Read More

The Fashion Outlets of Chicago showcases many certifiable ways outlet malls should use to court Chinese luxury shoppers during their visits to the U.S. Read More

In China, two recently-released Celine handbags designed by Creative Director Hedi Slimane have met serious backlash on social media. Read More