michael kors
Michael Kors and Hony Capital Among Bidders for Jimmy Choo
Michael Kors is set to submit an indicative bid for the upmarket shoemaker ahead of the bidding deadline next week. Read More
10 Great Luxury WeChat Campaigns for Father’s Day in China
Among the many Father's Day WeChat campaigns by luxury brands for Chinese consumers, here are the ones we liked the best. Read More
Michael Kors To Close Up To 125 Stores Despite Strong China Market
Michael Kors announced that it will close up to 125 retail stores after reporting an 11.2 percent loss of total revenue in the fourth quarter of fiscal year 2017. Read More
China’s ‘520 Day’ Puts Luxury Brands in the Mood for Love
From Cartier to Lancel, these are the luxury brands that launched love-themed WeChat campaigns over the past week to celebrate China's "520" Day. Read More
This Chinese Billionaire Is Poised to Make a Play for Jimmy Choo
The British couture shoe brand Jimmy Choo is up for sale, and this Chinese billionaire is in a good position to buy it. Read More
The Internet Went Wild When This Actress Wore Michael Kors to the Met Gala
Michael Kors connected with social media influencer, fashionista, and actress Yang Mi for this year's Met Gala, generating buzz among Chinese consumers. Read More
From Mini Apps to KOLs: 6 Effective Luxury Marketing Campaigns on WeChat
Chanel is bringing WeChat followers to a pop-up store in Shanghai, while Mei.com is using fashion influencers to dish out style tips. Read More
Taikoo Li Aims for ‘Community Lifestyle Center’ Status to Compete with E-Commerce
General manager Max Yu shares what he thinks is the key to making a mall succeed in China's age of online shopping. Read More
WeChat Campaign Spotlight: Michael Kors Highlights New York Heritage And Hosts Selfie Competition
In a move to spread the word about its Spring/Summer 2016 sandal and handbag collection, Michael Kors takes to WeChat to encourage fans of the brand to upload selfies with friends on social media in exchange for a free gift. Read More
Mobile Campaign Spotlight: Michael Kors Launches Stickers on Chinese Photo-Sharing App ‘In’
The monkey keychain Michael Kors debuted in its Chinese New Year collection has been traveling the world thanks to a collaboration with a popular Chinese photo-sharing app "In." Read More
