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Gucci? Montblanc? What Luxury House is Winning China’s Digital Game?
Cartier and Bvlgari are leading fellow luxury brands in terms of digital capability in China, according to a new report published by Gartner L2. Read More
Can Luxury Brands Cash in on Fashion Week Livestreams?
Chinese consumers are enthusiastic viewers of fashion week livestreams. But are brands making the most of the opportunity? Read More
5 WeChat Sales Campaign Ideas for Fashion and Cosmetics Brands That Get Results
Here is a summary of 5 sales campaign ideas for fashion and cosmetics brands who target customers in mainland China and get results primarily on WeChat. Read More
How Brands Use Short Videos for Marketing in China
While Snapchat is the go-to platform for many luxury brands in the West, in China, the short video market is not so straightforward. Read More
