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Cartier and Bvlgari are leading fellow luxury brands in terms of digital capability in China, according to a new report published by Gartner L2. Read More

Chinese consumers are enthusiastic viewers of fashion week livestreams. But are brands making the most of the opportunity? Read More

Here is a summary of 5 sales campaign ideas for fashion and cosmetics brands who target customers in mainland China and get results primarily on WeChat. Read More

While Snapchat is the go-to platform for many luxury brands in the West, in China, the short video market is not so straightforward. Read More