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In Photos: Alexa Chung For Chinese Fast Fashion Brand ME&CITY
British TV figure and style icon Alexa Chung returns for another season as the face of the Chinese brand ME&CITY, spotted pool- and ocean-side in cool, bold colors for the S/S 2012 campaign lensed by Feng Zhikai. Read More
Alexa Chung Models For Chinese Fast Fashion Brand, ME&CITY
This week, the Chinese fast fashion retailer ME&CITY released promotional shots for its A/W 2011 collection, which feature British "It Girl" Alexa Chung sporting the brand's new looks on a rooftop in Paris. Read More-
Product Placement: China’s New, Controversial Frontier For High-End Marketing
Product placement in Chinese television shows and films is becoming more overt and moving beyond the occasional soda can and further up the value chain, particularly as project budgets (and the number of middle-class viewers) rise. Read More -
What Does ‘Masstige’ Mean For China?
Though masstige lines provide less status, many Chinese consumers are growing more appreciative of goods for their quality and style rather than the ability of their price tags to impress others. Read More -
Confusion On Brand Origin Reigns Among Chinese Consumers
Not only are do widespread misunderstandings about product and brand origin abound in China, but brands that actually are foreign often ignore or misinterpret consumer demand. Read More -
Who Are China’s Fast Fashion Contenders?
While the buzzword "fast fashion" may be somewhat new to the China market, fast fashion itself has been around in some form or another for the past few decades, mostly in the form of low-priced items of questionable quality sold at street-side outdoor markets. Read More
